Cover-More Travel Insurance, Australia’s leading travel insurance and assistance provider since 1986, has unveiled a refreshed brand identity.
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The Iconic launches new campaign to mark partnership with Seven for 64th Logie Awards
Pure-play fashion retailer, The Iconic has struck a partnership with Seven for the 64th TV WEEK Logie Awards.
Environment Victoria, Comms Declare follow up Masterchef Australia’s gas sponsorship criciticisms with report alleging industry’s detrimental impact on energy users
Environment Victoria and Comms Declare is continuing its fight against Australia’s energy sector, releasing a new report titled alleging the gas industry is working against the interests of energy users. It comes as YouGov commissioned research shows nearly three in four voters supporting health warnings on gas appliances and 63% want eco labels on appliance advertising.
Asahi Super Dry unveils remote-controlled claw machine in marketing stunt via The Monkeys and Nakatomi
Asahi Super Dry has launched a real-life, Japanese-style claw machine that can be controlled remotely via a smartphone from anywhere in Australia.
Countdown on: VOZ to become official trading currency from 29 December
The Australian market finally has a launch date for VOZ trading, with OzTam confirming that the new currency will officially come into effect from Sunday 29 December 2024.
Telstra, Kia, Mailchimp CMOs on how they’re using AI, linking bonuses to cross-functionality, selling distinctiveness to the c-suite – and why marketing trumps customer
There’s a tonne of people with customer in their title, but Telstra CMO Brent Smart says marketing is the only function that can actually deliver new customers. Kia’s top marketer Dean Norbiato is KPI-ing staff on being cross-function and cross-discipline, or they don’t get their bonus. Mailchimp CMO Michelle Taite is making her teams play golf with dumplings using a mouse. The three unpacked AI use cases, creative effectiveness strategies, selling brand and distinctiveness to the CFO – and why nothing in marketing can be binary.
Brand trust takes centre stage in the age of information overload: Intuit Mailchimp
Intuit Mailchimp has released a new report titled ‘Brand Trust in the Age of Information Overload’, revealing that brand trust and connection (46%) is the number one factor that drives sales with Australian shoppers.
Unilever and Samsung join forces to find ways to innovate laundry experiences
Unilever Home Care brands, Dirt Is Good (Persil) and Comfort, is teaming up with Samsung on plans to revolutionise the future of home laundry by combining the tech of powder and liquids with the tech of washing machines.
Twitter’s rebrand to ‘X’ struggles to take flight here and globally, finds new study
Twitter’s rebrand to ‘X’ is yet to gain widespread acceptance among businesses with nearly nine in 10 consumers globally still referring to the platform by its former name, a new Omnisend survey reveals.
Apocalypse not now: Google’s cookie rug pull points to ‘deprecation by default’ but market has already moved on – and regulators are lining up
Four years in, Google has officially pulled the rug on cookie deprecation. Consensus is Google read the runes on the upcoming report from the UK Competition and Markets Authority (CMA) report in the UK and factored in the DOJ’s anti-trust case that kicks off in September. Mi3 spoke to brand, media, agency, and regulatory leads to gauge the impact for marketers and the supply chain – and they see deprecation happening by default, and trouble brewing for Google either way. Meanwhile, the market has already moved on to first-party approaches because cookies were “leaving money on the table”. But there are questions about how Google implements consent opt-ins or opt-outs, and risks of marketers getting caught out by ignorance of where cookies operate as local privacy laws change.