Amazon is testing a new agentic AI powered feature in its Amazon Shopping app, enabling customers to buy from other brand retailer websites when items are not available on Amazon itself.
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The Iconic expands in-package advertising opportunities via Source Partnerships
The Iconic has expanded its partnership with Source Partnerships to enhance in-package advertising strategies, providing brands with targeted marketing opportunities.
Caravan and Camping Industry Association NSW campaign aims to ease hotel-to-camping transition
The Caravan and Camping Industry Association NSW (CCIA), has teamed up with WiredCo. on a new campaign aimed at promoting camping in New South Wales to those usually more inclined to be found inside a hotel.
Tech companies lead LinkedIn’s 2025 top companies list for career growth in Australia
LinkedIn has unveiled its 2025 Top Companies list for Australia, spotlighting the best workplaces for career advancement. ServiceNow leads the list, followed by Atlassian. The only non-tech company to make the top five was Commonwealth Bank, ranking third and followed by Amazon and Oracle.
Coles Liquor Group unifies brands under Liquorland in major overhaul
Coles Liquor Group has confirmed plans to consolidate its retail brands under the Liquorland banner, following a successful trial. This strategic move will see Vintage Cellars and First Choice Liquor Market retired and brands and rebadged as Liquorland, creating a unified national presence across 984 stores.
More than half of Australians use digital tools for health tracking, finds Woolworths’ Healthylife
More than half of Australians are now using digital tools to monitor their health metrics, including food intake, steps, and sleep patterns, according to the latest Living Healthier Report. This report, now in its fourth edition, is produced by Woolworths Group’s Healthylife platform.
“24 brands to one voice”: Sinch CMO Jonathan Bean explains how brand bloat risked crushing growth—and how smart consolidation saved it
At one point, Jonathan Bean had 24 brands and a single, burning question: Why didn’t anyone know who Sinch was? The answer, it turned out, was hiding in the spreadsheet. Just 7 per cent of the company’s total marketing investment was going toward the Sinch brand. The other 93 per cent was sliced across more than two dozen legacy acquisitions, regional holdouts, and marketing hangovers from another era. That’s when the penny dropped for Bean, Sinch’s global CMO. What followed is part-brand surgery, part-political tightrope — and a cautionary tale for martech firms still clinging to their M&A souvenirs. Because consolidating 24 brands across three continents, with limited budget, in the middle of a global integration effort? That’s not a rebrand. That’s a master class in renewal.
Jeremy Eaton appointed head of loyalty and acquisition at Adore Beauty
Former Witchery head of digital, Jeremy Eaton has joined Adore Beauty as Head of Loyalty and Acquisition on a 12-month contract.
ALDI expands branded streetwear clothing range with new kids’ line
ALDI is set to launch an expanded ALDImania clothing range on Wednesday, April 9th. The new collection introduces a dedicated line for children, featuring ALDI-inspired toys and apparel.
Yahoo appoints Josh Line as Chief Marketing Officer to drive global strategy
Yahoo has announced the appointment of Josh Line as its new Chief Marketing Officer (CMO). In his new role, Line will be responsible for leading Yahoo’s global marketing strategies, brand positioning, user acquisition, and customer engagement initiatives. He will report directly to Yahoo CEO Jim Lanzone.