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Wheelchair Rugby Australia has come a long way since it split away from a multi-sport governance system five years ago, and CEO Chris Nay counts a commercial broadcast partnership with Foxtel Group as the key lever in that trajectory. Foxtel Media’s Mark Frain and Martin Medcraf have pulled strings behind the scenes to put Nay and his team in front of big name clients, with the countdown on to WRA’s biggest milestone yet – a major international competition hosted in Adelaide next year. With the sport’s high costs and difficult logistics to contend with, securing a full slate of sponsors on board will be critical to fuelling future growth. Which is why Foxtel is spreading the play, and per Medcraf, the opportunities for brands to score some big wins are plentiful.  

With new privacy laws passing Parliament last week, Australia’s biggest companies find themselves contending with a regulatory regime that will ultimately prioritise ‘fair and reasonable behaviour’ over the consent management of complicated data and marketing stacks. That might be just as well. Analysis by Mi3 working with DataTrue reveals that only 15 ASX100 firms have implemented a consent management platform or basic banner. (CMP). Nicole Stephensen, managing director of Ground Up Privacy, warns that when the era of fair and reasonable privacy rules with the second tranche of privacy reforms, “If consent lacks specificity and purpose, CMPs “may not be worth the software they’re written on.” 

Electric vehicle sales are decelerating while competition intensifies. Polestar has to cut through as a three-year-old brand amid free-spending century-old auto heavyweights while charging top dollar for its cars. Yet local boss Scott Maynard reckons it will double sales within the next two to three years – with bonafide sustainability creds doing heavy lifting. But he says the cars have to be hot and sexy too, otherwise nobody will buy them. Luckily Polestar is ramping up production and the new models – the SUVs Australia has gone nuts for – are hitting the streets with performance that blows most petrol sports cars away. Meanwhile tax and emissions rule changes could refuel electric vehicle growth next year – and maybe see competitors topping up its marketing budget.