Former Goodman Fielder marketing and media effectiveness leader, Leah Jackson, has switched client-side and is returning to her agency roots, becoming the new Group Director of Commerce Strategy at GroupM.
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Brands built trillion dollar social media giants via ad spend, talk big purpose game, now some start to move on teen health crisis, age limits
Despite lofty purpose and customer-centricity talk, only one big brand, Hyundai, has put its heft behind Australia’s push to lift the age threshold for social media access to 16. But as the policy settings move from a cyber/tech issue to a public health crisis, the position brands need to take becomes more accute. Veteran social media marketer, Katie Palmer-Rose, has worked with the likes of L’Oreal, PepsiCo and Aldi and now runs influence agency Kindred. She thinks regulation is required for a legal age at 16 – and that brands will ultimately back it. For now they are “waiting to see where it lands”, but she reckons it’s time to prepare new teen approaches for “a digital world that doesn’t live in social media”. Rob Galluzzo, one of the architects of the 36 Months campaign urging government to protect younger teens from the health risks of social media, suggests more brands are about to walk the talk and sign-up. But the platforms, he claims, are pointblank refusing to engage – and telling staff not to talk.
Honda Australia fined $18,780 for alleged breach of service and repair scheme
Honda Australia has been fined $18,780 for an alleged breach of the Motor Vehicle Service and Repair Information Sharing Scheme (MVIS scheme) information sharing requirements.
The Iconic rolls out second phase of ‘Got You Looking’ campaign after 14% traffic uplift
Fashion and lifestyle ecommerce platform The Iconic has launched the second phase of its ‘Got You Looking’ masterbrand campaign, created in partnership with Dentsu Creative and Love Media.
In retail media measurement, most brands still fall into the ROAS trap: IAB panel
Retail media may be the fast-rising star among advertising channels, but too many brands remain fixated on ROAS as the single metric. There are several reasons, starting with a tight economy, but a lack of technological sophistication is also a problem for many brands, according to panelists at an IAB event last week which included Roger Dunn, global head, retail media & performance media, Diageo, Hope Williams, head of ecommerce at Kinesso, and Andy Ford, head of data intelligence and measurement for Coles360.
Haylee Felton switches roadside assistance and insurance for education, becomes CMO of Uni of WA
RAC WA is on the hunt for a new GM of brand and marketing following the resignation of Haylee Felton after a three-and-a-half-year stint. The experienced marketing exec has accepted a position as CMO at University of Western Australia (UWA), effective from 7 October.
Mutinex report shows dangerous shift to lower-funnel tactics amid flat ROI
Mutinex is urging marketers to stop ditching upper funnel investments in favour of lower funnel activations, warning performance is well and truly overinvested.
Digital platforms face huge fines but news media, artists, academics and others get a carve out in Misinformation Bill
Australia is set to beef up the legislative toolkit against misinformation with new laws introduced this morning. The heat is on digital platforms which face huge fines, but there are carve outs for news media, artists, and academics to protect free speech. X and Telegram both named checked as laggards.
Marketing industry left in limbo on consent, fair and reasonable tests and targeting as privacy reform’s first act tackles criminals, big tech, child protection
The first tranche of Privacy Act reform finally hits parliament today with serious breaches of personal information, child protection and automated decisioning transparency top of the list. But the marketing and advertising industry remains severely short on how to move forward as key areas of reform, including the ‘fair and reasonable’ test for how to use personal information, targeted advertising, consent models and SMB exemptions get kicked down the road.
Mcdonald’s Australia brews up support for Paralympians with ‘Takeaway Baristas’ campaign
McDonald’s Australia has unveiled the final instalment of its three-part social content series for McCafé, titled ‘Takeaway Baristas’, as part of its Paralympic campaign by DDB Sydney.