Kantar’s latest Consumer Sentiment Barometer reveals significant shifts in Australian consumer behaviour in response to economic pressures. According to the findings, 42% of Australians are poised to cease purchasing US products and services due to tariffs, while 53% intend to increase their consumption of local goods.
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Sex sells: Clarity in a cluttered broadcasting marketing sees SBS bare brand soul – and more – in risqué new campaign
SBS chief commercial and marketing officer, Jane Palfreyman, happily touted SBS’s colloquially known status as ‘sex before soccer’ in a recent Upfronts speech that exuded pride in the broadcaster’s heritage, unique cultural content make-up and audience mix. Now, as the broadcaster further revels in its 50-year anniversary, the marketing team has stepped up another rung on the risqué ladder, debuting a brand campaign led by a film featuring a nude streaker traversing some of the unique content types that can only be found on SBS – including a threesome. It’s one of those things you can do when you’re a well-tenured marketing chief with a firm eye on the commercial prize, in a business that has clarity about what it stands for amid a cluttered TV and broadcasting landscape, says Palfreyman, who adds internal buy-in on the bold creative play came quickly.
Millennials and Gen Z propel new business growth in Australia, CommBank reports
Commonwealth Bank of Australia (CommBank) research reveals that Millennials and Gen Z are at the forefront of new business creation in Australia, accounting for 62% of new business account openings over the past year.
Allianz Australia partners with Spotify for road safety initiative
Allianz Australia has unveiled a new initiative titled ‘Seat Belters’, an in-app experience on Spotify aimed at promoting safer driving habits through the creation of personalised playlists. This launch coincides with National Road Safety Week, which takes place from 12-18 May.
EnergyAustralia faces Federal Court over alleged greenwashing claims
EnergyAustralia is set to appear in the Federal Court from today in the first Australian court case brought against a retail energy company for alleged greenwashing and making ‘carbon neutral’ marketing claims.
Zip Water picks Avenue C as media partner for ANZ
Zip Water has appointed Avenue C as its media partner across Australia and New Zealand following a competitive pitch process managed by Tumbleturn Marketing Advisory. The partnership encompasses the Zip Water brand in Australia and Zenith Water in New Zealand.
David Jones hires former Iconic CEO Erica Berchtold as first chief commercial officer
David Jones has appointed Erica Berchtold, the former chief executive of online retail giant The Iconic, as chief commercial officer, with the newly created role to form part of the department store’s Executive Leadership Team.
GWM creates spa bath ‘carpool’ to fit Cannon Alpha Plug-in Hybrid
GWM has developed a new luxury innovation to support the launch of its Cannon Alpha Plug-in Hybrid model, introducing ‘The Carpool’ – a heated, bubbling spa bath designed to fit in the vehicle’s rear tray.
CPA Australia cautions against TikTok tax tips from ‘Finfluencers’
CPA Australia has issued a warning regarding the growing trend of individuals seeking tax advice from TikTok ‘finfluencers’, highlighting concerns over misleading tax deduction claims being circulated on the social media platform.
Pet Circle, PetRescue partner to rehome large dogs ‘looking for love’
New data from PetRescue reveals that large dogs take nearly twice as long to be adopted and receive 78% fewer enquiries than smaller dogs on average, with over 1,000 large dogs, primarily adults, currently available for adoption through the animal welfare charity.