Twitter’s rebrand to ‘X’ is yet to gain widespread acceptance among businesses with nearly nine in 10 consumers globally still referring to the platform by its former name, a new Omnisend survey reveals.
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Google’s cookies to survive: Tech giant reverses course on third-party cookie phase-out
After years of delays and deferrals of plans to abandon third-party cookies, Google has done an about turn and announced it will no longer be phasing out the third-party add-ons in Chrome.
Allianz Australia and Football Australia kick off multi-year partnership
Allianz Australia and Football Australia have announced a multi-year partnership, positioning it as a significant investment into the growth and development of Australian football.
Crop circle appears in small NSW town as LEGO Australia debuts new SPACE range
LEGO Australia has created a 50-metre diameter crop circle in regional NSW as part of a new integrated campaign to promote its latest SPACE range.
DG Institute slapped with $5m penalty for misleading consumers
The Federal Court has ordered Master Wealth Control Pty Ltd (DG Institute) to pay $5 million in penalties for making false or misleading representations to consumers in the promotion and sale of two education programs, Real Estate Rescue (RER) and Master Wealth Control (MWC). The court has also ordered DG Institute to pay consumer redress totalling $14.7 million to students enrolled in the MWC program.
Achieving creative scale with effectiveness: VP and CMO of Amaysim tout agile mindset, bold creative flair and relentless value as delivering 25 per cent growth in three years and the foundations for product expansion success
As Optus has suffered the effects of massive data breaches and network failures, Amaysim has flourished. It’s delivered 25 per cent growth since being acquired by the larger telco in 2021, and was behind 108,000 of its parent company’s 116,000 new mobile customers in the year to 31 March 2024. Now the value brand, which has 1.5m customers and is recommended by nine in 10 of them, has its sights on becoming a full-service telco with NBN services incoming. It’s part of a clear growth strategy around the core business of connecting, says recently installed VP, Vir Inder Nath. It’s also arguably a decision reflecting learnings from a previous misstep into utility services. Supporting the challenger mindset and growing product line is a commitment to dialling creativity and effectiveness in parallel, says CMO, Peter MacGregor. Latest examples under his rein include Amaysim’s first in-house created stop animation campaign (yes, another telco going there) as well as personalisation focused firmly on delivering existing customers more value and relevant content.
IAG, Accenture Song land first all-encompassing brand and CX hit with A Help Company trademark and positioning; customer and marketing chief Michelle Klein looks to action and advocacy with experience gameplan
It’s show time for the industry-shifting partnership between IAG’s unified marketing, customer experience and transformation team and its all-singing, all-dancing agency partner, Accenture Song. The pair have taken the wrappers off their first combined work: A fully integrated, trademarked brand positioning for NRMA, A Help Company. It’s positioning work that incorporates everything from marketing programs – kicking off with Nine and the Paris 2024 Olympics later this year – to new technology-led experiences for existing customers and employees. For chief customer and marketing officer, Michelle Klein, putting the emphasis on practical value-adds in creative and comms is a sure way to get the right “signal to noise” ratio with consumers suffering through uncertain economic conditions and growing several weather phenomena and build brand loyalty. It’s also a position and experience play Klein says will be tested and retested to ensure the near 100-year-old brand’s relevance into its next century.
‘Agencies get it, marketers were the missing link’: How cliché and heuristics left brands missing 40% of buyers
Regional media spend is holding up amid broader market grind – and a new trade campaign is landing, challenging marketer bias and opening doors for Boomtown’s publisher-TV-audio collective. Now sales teams from Southern Cross Austereo, WIN Television, Seven Network, ACM, ARN, Nine, News Corp Australia and Imparja Television need to show what they’re made of and extract best bang from marketing buck, says Boomtown chair Brian Gallagher.
Super Retail Group appoints first GM of customer insights
Rebecca Alexander-Head has become the new general manager of customer insights at Super Retail Group.
Cue Clothing looks for combined marketing and digital director
Cue Clothing Co is on the hunt for a Marketing and Digital Director, a newly created role covering both omnichannel marketing strategies as well as its loyalty program and digital function management.