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Australian retailers embrace loyalty programs and BNPL to hold onto customers

A recent survey by CouriersPlease reveals that Australian retailers are increasingly turning to loyalty programs and Buy Now Pay Later (BNPL) options to secure repeat customers in 2025.

Simplot Australia appoints CHEP Network as lead creative agency

Simplot Australia has appointed CHEP Network as its lead creative agency following a competitive selection process. The agency will take creative stewardship across Simplot’s portfolio, which includes brands such as John West, Edgell, Chiko, Birds Eye and Leggo’s.

CBA reports over $5bn in net profits amid economic challenges

Commonwealth Bank of Australia (CBA) has reported a half-yearly net profit after tax (NPAT) of $5.142 billion, up 6% on last year, driven by volume growth and a decrease in loan impairment expenses.

CEOs and CFOs on marketing outlook: Ad spend up at Colgate, Ford, L’Oreal, Mondelez, PepsiCo, Kimberly-Clark; but ‘ruthless’ efficiency drives agency consolidation, non-working spend cuts

CEOs and CFOs at some of the world’s biggest consumer brands – including Colgate, PepsiCo, Kimberly-Clark and L’Oreal, Ford and Mondelez – say they’re increasing spend on advertising and promotional activities because they believe in its power to drive growth. Yet study the commentary a little harder and there’s a thread of ruthless and relentless marketing optimisation and efficiency connected to every dollar spent. Companies are throwing everything from AI analytics tools to agency relationship reviews at their approach to find better ROI.

One trick? Get flicked: Australian Marketing Institute launches Competency Assessment Tool, broadens skills program as AI, commercial demands reshape marketing

Commerciality and AI are the hot skills Australian Marketing Institute (AMI) chief, Bronwyn Heys, sees people from all size of organisation, industry category and seniority level knocking down her door to develop. But they’re certainly not the only evolving skillsets marketers need if they’re to going to continue to be able to not only do the job today, but remain relevant tomorrow. With recruiters intimating there are too many performance-led marketers lacking well-rounded abilities in market, it’s equally clear breadth in skills is critical for career progression, she says. As the marketing association officially debuts its new Competency Assessment Tool, a little over a year after debuting its cross-disciplinary skills program and Competency Framework, Heys speaks to Mi3 about why it’s so critical marketers – and for that matter, agency account managers too – should be getting their personalised development learning pathway in order.

McDonald’s unveils ‘What side are you on?’ personalised McSmart Meals campaign

McDonald’s has launched a new promotional campaign for its McSmart Meal, developed in collaboration with DDB Sydney. The McSmart Meal offers customers the ability to personalise their meal selections, featuring a Cheeseburger, Small Fries, and a Small Soft Drink – customers can then add one of one of four sides.

JB Hi-Fi reports strong half-year results following E&S acquisition

JB Hi-Fi Limited has published its half-year financial results, recording a 9.8 per cent growth in sales to $5.67 billion, driven in part by the acquisition of a 75 per cent stake in E. & S. Trading Co. (Discounts) during the period. During that period, ended December 31, 2024, JB Hi Fi’s earnings before interest and tax (EBIT) rose by 8.6 per cent to $419.9 million, while net profit after tax (NPAT) saw an 8.0% increase, amounting to $285.4 million. Earnings per share also climbed by 8.0%, reaching 261.1 cents per share.

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Author: admin