Ford Australia and the Geelong Cats are commemorating a century-long partnership, recognised as the longest-running partnership in professional sport, with the launch of a new film titled ‘Forever Ford’.
Author: admin
Anthony Albanese reaching young voter on TikTok, with 6x engagement vs Peter Dutton: Fabulate
Prime Minister Anthony Albanese has come out on top in Fabulate’s analysis of TikTok engagement against Coalition leader Peter Dutton and Greens leader Adam Bandt. The influencer marketing platform’s analysis revealed that the Labour leader’s TikTok presence significantly outpaced his rivals in terms of views, likes, and comments.
MMM-multitouch data lessons: Coping with massive footfall drops, predicting the next one and why Michael Kors is betting on under 12-month payback from combined MMM-MTA rollout
Eighteen months on from signing up to pilot Adobe’s Mix Modeler Solution, fashion brand Michael Kors has thrown down the dollars and is rolling out the platform globally to execute marketing mix modelling and multi-touch attribution in one. For VP of global analytics, Manuel Neto, resetting team expectations and change management culturally and operationally is vital to ensure the new MMM and MTA approach sticks and delivers better marketing effectiveness. That requires empathy – and allowing people “the odd cry in the bathroom”, Neto says – as teams adjust to the modelling’s outputs and their channel preferences are tested. But with economic and political volatility in the US leading to declines in store footfall traffic of up to 50 per cent where there are higher concentrations of immigrant populations, Michael Kors has also had to learn how to factor in data on unique macro conditions to avoid reading market conditions and customer sentiment wrong. Yet here too lies an opportunity to rethink marketing messaging, media and campaigns and show customers the brand cares, Neto says.
Clorox Australia faces $8.25 million penalty for breaching consumer law with misleading ‘ocean plastic’ claims
The Federal Court has ordered Clorox Australia to pay $8.25 million in penalties following misleading claims about its GLAD products being made from ‘ocean plastic’. The court found that Clorox breached Australian Consumer Law between June 2021 and July 2023 by falsely representing that certain GLAD products contained at least 50% recycled ocean plastic.
How Beyond Blue’s mobile-first, data-led, community-aligned transformation delivered +35% traffic to key content and +50% engagement on wellness tools in six months
In just six months, Beyond Blue pulled off a full-scale digital overhaul that delivered the kind of metrics most commercial CX teams dream about: A 35% lift in traffic to core content, a 50% surge in use of its flagship wellbeing tool, and enrolments in its small business mental health coaching program nearly doubled. Even fundraising starts jumped 15%, a secondary benefit in a redesign driven not by revenue, but by mission. This wasn’t simply optimisation for optimisation’s sake. It was a race against time to modernise an unsupported legacy platform and ensure Australians in distress could still find the help they needed, when they needed it.
Workday turns music icons into corporate ‘rock stars’ in new campaign
HR platform Workday has launched a new campaign featuring music stars Gwen Stefani, Paul Stanley, and Billy Idol in a series of television commercials promoting its AI agents.
From mid-level to CMO: Top recruiters on 2025 jobs outlook for marketers – where’s the demand, hot skills now and next, emergent new roles
Recruiters agree the marketing jobs market is turning a corner in 2025 as corporate Australia regears to pursue topline growth. But placing the right candidate is trickier than ever, with CEO whims and understanding making all the difference in who gets picked as CMO and the length of the shortlist, says Perceptor’s Mark O’Connor. The one consistency is that hiring is laser focused on commercial acumen, says O’Connor, with the agreement of Hourigan’s Stuart Tucker and Hire Aspirations’ Andy Rouse. Competition for jobs isn’t slowing down either, especially across senior roles or brand-oriented jobs. Further down the marketing hierarchy, there’s more buoyancy, although one recruiter says it’s still “a shit show” for candidates given the choice employers have. What’s also evident is the rate of rapid change in skills required, particularly around martech and AI – and there are a slew of incoming new job roles.
Amazon powers customer’s offsite purchases with agentic AI-powered ‘Buy For Me’ feature
Amazon is testing a new agentic AI powered feature in its Amazon Shopping app, enabling customers to buy from other brand retailer websites when items are not available on Amazon itself.
Australia’s Jetts Fitness ventures into India amidst booming fitness market
Australian gym franchise Jetts Fitness is set to expand its footprint into India as part of its international growth strategy. With over 250 gyms worldwide, Jetts Fitness is recognised for its no lock-in contracts, flexible access, and value-for-money membership options.
Caravan and Camping Industry Association NSW campaign aims to ease hotel-to-camping transition
The Caravan and Camping Industry Association NSW (CCIA), has teamed up with WiredCo. on a new campaign aimed at promoting camping in New South Wales to those usually more inclined to be found inside a hotel.