CEOs and CFOs at some of the world’s biggest consumer brands – including Colgate, PepsiCo, Kimberly-Clark and L’Oreal, Ford and Mondelez – say they’re increasing spend on advertising and promotional activities because they believe in its power to drive growth. Yet study the commentary a little harder and there’s a thread of ruthless and relentless marketing optimisation and efficiency connected to every dollar spent. Companies are throwing everything from AI analytics tools to agency relationship reviews at their approach to find better ROI.
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Simplot Australia appoints CHEP Network as lead creative agency
Simplot Australia has appointed CHEP Network as its lead creative agency following a competitive selection process. The agency will take creative stewardship across Simplot’s portfolio, which includes brands such as John West, Edgell, Chiko, Birds Eye and Leggo’s.
One trick? Get flicked: Australian Marketing Institute launches Competency Assessment Tool, broadens skills program as AI, commercial demands reshape marketing
Commerciality and AI are the hot skills Australian Marketing Institute (AMI) chief, Bronwyn Heys, sees people from all size of organisation, industry category and seniority level knocking down her door to develop. But they’re certainly not the only evolving skillsets marketers need if they’re to going to continue to be able to not only do the job today, but remain relevant tomorrow. With recruiters intimating there are too many performance-led marketers lacking well-rounded abilities in market, it’s equally clear breadth in skills is critical for career progression, she says. As the marketing association officially debuts its new Competency Assessment Tool, a little over a year after debuting its cross-disciplinary skills program and Competency Framework, Heys speaks to Mi3 about why it’s so critical marketers – and for that matter, agency account managers too – should be getting their personalised development learning pathway in order.
JB Hi-Fi reports strong half-year results following E&S acquisition
JB Hi-Fi Limited has published its half-year financial results, recording a 9.8 per cent growth in sales to $5.67 billion, driven in part by the acquisition of a 75 per cent stake in E. & S. Trading Co. (Discounts) during the period. During that period, ended December 31, 2024, JB Hi Fi’s earnings before interest and tax (EBIT) rose by 8.6 per cent to $419.9 million, while net profit after tax (NPAT) saw an 8.0% increase, amounting to $285.4 million. Earnings per share also climbed by 8.0%, reaching 261.1 cents per share.
McDonald’s unveils ‘What side are you on?’ personalised McSmart Meals campaign
McDonald’s has launched a new promotional campaign for its McSmart Meal, developed in collaboration with DDB Sydney. The McSmart Meal offers customers the ability to personalise their meal selections, featuring a Cheeseburger, Small Fries, and a Small Soft Drink – customers can then add one of one of four sides.
Google joins Meta, Amazon in rolling back DEI recruitment targets
Google is the latest US corporation to dial back its diversity, equity and inclusion (DEI) policy, this week informing staff of the decision abandon diversity targets in its recruitment process.
Coles recruits new GM of data and intelligence
Caroline O’Brien has been appointed as the General Manager of Data and Intelligence at Coles, leading the supermarket giant’s Data, Advanced Analytics, and Innovation teams within Coles’ Technology function.
Rebel’s ‘Football is Everything’ campaign unites Australian codes
Rebel has unveiled a new campaign titled ‘Football is Everything’ in collaboration with creative agency The General Store. The initiative seeks to celebrate the diverse and personal meanings of football across various codes in Australia, including Aussie Rules, Rugby League, Rugby Union, and Soccer.
Consumers rate contextual ads over tracking-based alternatives, finds GumGum
New research from contextual advertising company GumGum has suggested that consumers have a preference for contextually relevant advertisements over traditional tracking-based alternatives.
Banked and NAB introduce Pay by Bank for Amazon Australia
Banked has partnered with National Australia Bank (NAB) to introduce Pay by Bank, known as PayTo, at the checkout on Amazon’s Australian online store. This collaboration aims to provide Amazon.com.au customers with a cardless payment option.