As many as 136 Rivers stores are set to close across Australia by mid-April 2025, as the retailer’s receivers and voluntary administrators confirm a sale of the business has not been secured.
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Artline reinforces reliability in ‘Up Tor The Challenge’ campaign from Reborn
ACCO Brands Australia’s Artline has launched a new campaign to bolster its reputation for crafting tools that deliver resilience, precision, and reliability.
Woolworths and Coles now Australia’s most distrusted brands: Roy Morgan
The latest Roy Morgan Risk Monitor data has seen Woolworths and Coles take a huge hit to their reputations, recording the highest levels of distrust since Roy Morgan began tracking brand trust in late 2017.
Myer and Apparel Brands merger gets overwhelming shareholder support
Myer shareholders have voted overwhelmingly in favour of a merger with Premier Investments’ Apparel Brands portfolio including Just Jeans, Jay Jays, Portmans, Dotti and Jacqui E.
Snooze launches new ‘Amazing’ tagline in new brand platform
Australian retailer Snooze has launched a new campaign introducing the refreshed brand platform, ‘Every day, every night amazing’.
Market share up 19%, profit 18%: Hard data from System1, Kantar, Analytic Partners, Arnott’s, Specsavers on running same core brand campaign for years v switching too soon
According to System1, consistency in creative translates to +10 per cent sales value gain, +18 per cent profit gain and +19 per cent market share gain. Its analysis finds brands save millions in annual media spend and attain double-digit growth by not changing their core messaging. Arnott’s CMO says adopting and holding firm to a masterbrand platform saw advertising ROI go from $2.95 in the first 12 months to $3.36 in the second year. Meanwhile, the 20-year-old ‘Should’ve gone to Specsavers’ distinctive asset and creative concept just keep on delivering. Analytic Partners reckons only 14 ads in Australia have actually ever actually worn out – and 51,000 never even got the chance to wear in. Yet marketers and agencies remain addicted to constantly switching.
ANZ banks on Ehrenberg-Bass Institute for marketing science expertise
ANZ has become a strategic sponsor of the Ehrenberg-Bass Institute, a global leader in marketing science. The alliance is designed to enhance ANZ’s decision-making processes and boost their marketing efforts.
Airwallex appoints former Afterpay exec Andrew Balint as VP of marketing APAC
Airwallex, the Melbourne-founded global payments platform, has announced the appointment of Andrew Balint as its new Vice President of Marketing for the Asia-Pacific region (APAC), excluding China.
McDonald’s adds US creative partner Wieden+Kennedy to Australian roster
McDonald’s Australia has made further changes to its agency roster, this time importing its US creative agency of record Wieden+Kennedy to take on its Aussie business following a competitive pitch process.
Wesfarmers to wind down Catch as standalone entity, bolsters retail media play
Wesfarmers has confirmed Catch will cease to operate as a standalone business by Q4 of the 2025 financial year, nearly five years after the ASX-listed retail giant acquired the Australian online retailer for $230 million.