The Australian Competition and Consumer Commission (ACCC) has conducted a comprehensive sweep of over 2,000 Australian retail websites. This initiative focused on examining the return policies and terms and conditions employed by these online businesses.
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Masterfoods stirs up marketing strategy with WPP’s ‘The Kitchen’ agency appointment
MasterFoods, one of Australia’s most recognised and beloved food brands, has overhauled its agency approach, appointing WPP’s integrated and bespoke agency model, ‘The Kitchen’, to manage its brand portfolio.
NSW Government moves to ban gambling ads on public transport
The NSW Government has outlined plans to implement a sweeping ban on gambling advertising across all NSW Transport-owned and controlled assets, including trains, metro, buses, light rail, train stations, and ferry terminals.
Ralph Lauren’s K-pop partnership, Nike’s winning player lead Australian Open 2025 brand wins
Ralph Lauren’s multi-channel campaign strategy and K-pop alliance has been dubbed one of the big brand winners of this year’s Australian Open, achieving more than 96% share of voice and 1.9 million engagements.
Grill’d burgers kicks off AFL sponsorship, replacing McDonald’s
Melbourne-based healthy burger brand, Grill’d, has announced a new partnership with the Melbourne Football Club, marking its first venture into AFL sponsorship and a takeover of a former McDonald’s brand play.
Artline reinforces reliability in ‘Up Tor The Challenge’ campaign from Reborn
ACCO Brands Australia’s Artline has launched a new campaign to bolster its reputation for crafting tools that deliver resilience, precision, and reliability.
Westpac marketing chief departs amid power shifts for control of brand, strategy; overhauled creative pitch throws DDB curveball
Westpac’s chief marketer Annabel Fribence has departed the bank amid a strategic and reporting overhaul under new CEO Anthony Miller. Former marketing and brand boss Elaine Herlihy steps back into the breach almost a decade after leaving for PayPal – and the creative account pitch that saw long-term partner DDB jettisoned has been re-scoped with input from a significant number of Westpac execs. Reporting lines for both brand and procurement are now understood to sit with customer and corporate affairs chief, Carolyn McCann. It may be that DDB holds the account for a year longer than anticipated.
Rivers brand to shutdown as Mosaic Brands fails to secure sale
As many as 136 Rivers stores are set to close across Australia by mid-April 2025, as the retailer’s receivers and voluntary administrators confirm a sale of the business has not been secured.
Myer and Apparel Brands merger gets overwhelming shareholder support
Myer shareholders have voted overwhelmingly in favour of a merger with Premier Investments’ Apparel Brands portfolio including Just Jeans, Jay Jays, Portmans, Dotti and Jacqui E.
Woolworths and Coles now Australia’s most distrusted brands: Roy Morgan
The latest Roy Morgan Risk Monitor data has seen Woolworths and Coles take a huge hit to their reputations, recording the highest levels of distrust since Roy Morgan began tracking brand trust in late 2017.