General Mills’ local food brand, Latina Fresh, as well as the Ford Dealer Network, have both been announced as a Major Partner for the Women’s National Basketball League (WNBL) for the 24/25 season.
Author: admin
AI, data unification and loyalty programs top Forrester 2025 B2C marketing and CX trends predictions
A struggle for consumer brand loyalty due to slowing economic growth across APAC along with the displacement of 100,000 global frontline agents thanks to Gen AI are among Forrester’s top predictions for B2C marketing and CX in 2025.
ANZ wraps creative pitch, banks on Leo Burnett
ANZ has appointed Leo Burnett as its new creative agency of record, wrapping up a drawn out pitching process first announced publicly by the bank in May.
Hoyts unveils new and improved app for loyalty members
Australian cinema chain Hoyts has unveiled a new app exclusively for its Rewards loyalty members.
General Motors ignites love story between driver and machine in first ANZ Corvette campaign
General Motors Specialty Vehicles (GMSV) is set to launch a new campaign for its eighth-generation Corvette lineup. The campaign, developed in collaboration with MBCS, MIK Studio, and director Jolyon Watkins, features the all-new Corvette E-Ray, along with the existing Stingray and Z06 models.
Privacy and eSafety Commissioners: Curbing big tech’s ‘data extractivism’ will improve web privacy and safety; teen social media ban may not
It is a mistake to pit the priorities of online safety against those of online privacy, and many of the people who do so represent the interests of giant digital platforms that promote the idea of a decentralised open web, despite having enclosed and centralised control of that same global infrastructure. That was a key message from Privacy Commissioner Carly Kind, eSafety Commissioner Julie Inman Grant, lawyer and human rights activist Lizzie O’Shea, and UNSW Criminology Professor Michael Salter at SXSW last week. The “data extractive business models” of digital giants came under heavy fire and limiting those models was described as the best way to limit privacy and safety harms by removing the economic incentives that underpin “surveillance capitalism.”
Trust crisis: 68% of Aussies won’t buy from brands they don’t trust, according to Twilio 2024 consumer study
Twilio’s 2024 Consumer Preferences Report reveals a significant trust issue among Australian consumers, with 68% stating they would not purchase from a brand they do not trust. The report, based on a global survey of 3,900 consumers, including 300 Australians, highlights the importance of trust in brand-consumer relationships.
QBE latest insurer to face Federal Court proceedings over allegations of misleading discounts
The Australian Securities and Investments Commission (ASIC) has initiated Federal Court proceedings against QBE Insurance, alleging the company misled customers about the value of discounts offered on certain general insurance products.
What makes an emerging marketing leader? Australian Marketing Institute recognises two – here’s how they earned it
Clear career goals, an insatiable desire to lean in and learn new skills, and mentorship have all helped emerging marketing and business leaders from ANZ Bank and Move Bank to be recognised in this year’s this year’s Australian Marketing Institute’s Marketing Excellence awards program. And their passion for marketing as both a growth engine and as a team sport could teach other brands a thing or two.
Suntory’s Minus 196 towers over SXSW Sydney with Extreme Vending Machine activation via Akcelo
Suntory last week partnered with creative agency Akcelo launch a standout activation at SXSW Sydney, the ‘Minus 196 Extreme’ Vending Machine.