Consumers and politicians may be grumpy about prices at the grocery checkout, but that hasn’t stopped Flybuys and Woolworths Everyday Rewards from locking in their spots atop the For Love or Money SPV Index in this year’s loyalty study by Adam Posner. Wesfarmers OnePass was a strong third. And while direct comparisons with last year’s index are not possible due to the changing mix of companies, it’s also clear that Adair’s Linen Lovers – one of the wooden spooners last year – has achieved a big improvement in its relative standing. The report this year unpacks issues such as emotional loyalty and the returns it brings to brands, as well as the impact of loyalty on the experience of a brand.
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Chartered Accountants, AFL, Menulog, recruiters back Australian Marketing Institute’s push for all marketing industry execs to pursue Certified Practising Marketer status; Mi3 alliance announced, professional development points earned for reading content
This article is about getting marketers, agencies, media and tech talent to become more like chartered accountants – in a good way. That is, have letters after their name that mark them out to employers, peers and recruiters as the most horizontally skilled and relevant in the business – and be required to continue learning every year to keep them. It’s why marketing leaders at the AFL, Menulog and Chartered Accounts Australia and New Zealand are backing the AMI’s competencies framework, embedding it to future-proof their teams and drive marketing upstream – and pushing for industry-wide CPM status. And it’s why Mi3 and the Australian Marketing Institute (AMI) have partnered as part of the industry body’s ambition to elevate the profession’s standing. From today, AMI members can log-in and read Mi3’s articles and earn continuous professional development (CPD) points that count towards retaining the AMI’s Certified Practising Marketer (CPM) status. CPMs need 100 points every year to keep their status. So keep reading – as getting to the end of this article earns a point while unpacking
Commbank Household Spending Index drops amid rate rises
The CommBank Household Spending Insights (HSI) Index saw a decline of 3.9% in December. This drop is attributed to interest rate rises and consumers’ holiday spending. The HSI Index, which is based on de-identified payment data from approximately seven million CommBank customers, representing around 30% of all Australian consumer transactions, saw a fall in eight of its 12 underlying categories.
OpenAI unveils GPT-4o, makes it free, suggests a leap forward in AI interaction
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Apple’s ‘destructive’ iPad Pro ad sparks controversy, forces apology
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What it takes to do good: Latest Leo Burnett, UTS study finds stark contradictions in way Aussie consumers want brands to contribute – and it’s not politics or social issues but more about the concept of a ‘fair go’
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Gippsland Dairy unveils ‘Slow Good’ platform, celebrating craftsmanship in yogurt production
Gippsland Dairy is launching a new brand platform this week, titled ‘Slow Good’, which pays homage to the unique, time-consuming process by which its yogurt is crafted.
Forethought unveils BrandComms.AI to improve creative effectiveness
Forethought, a marketing advisory, strategy and analytics company, has launched BrandComms.AI, a Gen AI platform aimed at revolutionising the development of effective creative by using Forethought’s marketing science methodologies.
Nielsen’s 6th annual marketing report reveals ROI strategies and budget allocation insights
Nielsen, a global leader in audience measurement, data, and analytics, has released its sixth Global Annual Marketing Report. The report, which surveyed nearly 2,000 global marketers, delves into Return on Investment (ROI) strategies and budget allocation, with a particular focus on improving ROI.
Supermarket Senate Committee calls for price gouging laws, proposes radical overhaul of pricing and competition regulation
The Greens-led Senate Select Committee on Supermarket Prices has proposed a radical overhaul of Australia’s supermarket sector, including making price gouging illegal and introducing divestiture laws to break up the duopoly of Coles and Woolworths.