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Credential stuffing attacks across Ticketek, The Iconic and Endeavour Group have ratcheted up mainstream awareness of a worryingly common cyber risk – but by blaming the data breaches on third-party websites or the dark web, brands are exposed to very real reputational and regulatory risk while failing their customers. They are also demonstrating a lack of insight, technical investment, governance and risk preparedness. Experts suggest CMOs are going missing in action, shirking responsibility and prioritising seamless digital customer experiences over responsible ones – to everyone’s detriment. Here’s what marketers should be doing, fast.

It’s not quite the viewer utopia of universal search for any content on any streaming or broadcaster app but Foxtel’s launch last night of a connected TV super hub aggregating 18 competing apps in a single platform with a one-time sign-in for all is getting close. Hubbl will see Hamish & Andy front a major consumer marketing effort designed to tap growing viewer frustration managing dozens of streaming apps and subscriptions and the time it takes to find something to watch. Early results from Sky Glass in the UK and US – Hubbl’s genesis – indicates viewers spend less time choosing content and their viewing time and repertoire of shows and genres increases. “It’s a content-first experience, not an app-first experience,” Hubbl’s global Chief Product Officer, Fraser Stirling told Mi3 in what he argued was a groundbreaking shift in how people will connect with, manage and consume content.

With the shift to a greater reliance on first party data due to privacy pressures from regulators, and the need to extract maximum juice from advertising budgets thanks to pressure from the C-Suite, Australia’s marketers have been on a years long CDP “bender”. Now buyers have a new tool in the purchasing arsenal – the first ever Gartner Magic Quadrant for CDPs which rates providers on their ability to execute and the completeness of their vision. But Gartner’s leaders list is very different to the reality on the ground in Australia, where Tealium and Segment have the most customers. Instead Salesforce, which is probably under indexed locally, along with Tealium, Treasure Data and Adobe occupy the most expensive real estate on the Magic quadrant monopoly board – the Leaders quadrant. Sitecore however has not passed go, and did not collect two hundred dollars. It doesn’t feature in the report at all. Meanwhile, Gartner thinks the CDP bender may have already peaked.