Standard Media Index’s (SMI) March results reveal a 6.6% drop in ad demand in Australia, partially attributed to the timing of Easter.
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Making affiliate marketing and partnerships valuable: IAB, BikesOnline, Commission Factory, Cashrewards, outsourced CMOs, Are Media weigh in on why they’re doubling down on affiliate marketing over Google – and what’s stopping others
On one level, this week’s IAB’s Affiliate and Partner Marketing Summit felt like an ’emerging marketing channel is coming of age’ moment. Brands, agencies and publishers touting the benefits of affiliate and partnership marketing as an increasingly viable, full-funnel solution to customer acquisition, building brand awareness, understanding sentiment and consideration that benefits both sides. If only everyone could align on commission schemes, upfront versus post-delivery payments, measures of success, perceived versus realised value – and cut the gamble out, of course. Because the event also signalled another contest is brewing between what a media / publisher / influencer thinks their channel, content and reach is worth, and what brands are willing to pay for it. And just like the battles still present in many of our more mature media channels, there’s a lack of consistency around metrics, immature referral and attribution models, perceived rigidity / flexibility of commissions and payment models, and simple education all inhibiting perceptions of value and alignment.
HeartKids promotes marketing chief to CEO after Lesley Jordan steps down
HeartKids, a national not-for-profit organisation focused on supporting and advocating for people impacted by childhood-onset heart disease (CoHD), has promoted its Chief Operating and Marketing Officer,Marcus Sandmann, to the top job.
4 lessons in customer insight, leadership and creative success from the former Global Radio UK CMO, Unilever ice-cream brand manager and MyBrandTruth co-founder, Giles Pearman
Customer obsession to attain product market fit, stronger team talent management, fostering singular creative vision that spurs brand growth – they’re all critical for marketers, media executives and agency leaders right now. And they’re all things Giles Pearman has a firm opinion on thanks to a raft of practical experience in the field. The current co-founder of MyBrandTruth and startup coach, who earned his stripes as group marketing chief of Global Radio UK and ice-cream product manager from the school of Unilever brand management, is now a mentor for the Global Mentorship program and is keen to coach others through the challenges they face through his own unique storytelling approach.
NSW Government and Entropico unveil campaign to tackle coercive control
The NSW Government, in collaboration with creative production company Entropico, has launched a campaign aimed at raising awareness and understanding of coercive control.
Spotlight extends partnership with Starlight Children’s Foundation, fuelling creativity for sick kids
Australian retailer, Spotlight, has extended its partnership with Starlight Children’s Foundation as the ‘Official Creativity Partner’ for 2024 for the third consecutive year.
Travel brands spending big on marketing to attract Aussie tourists : Nielsen
New data from Nielsen has revealed that travel marketing budgets are on the rise, jumping 8% compared to the last quarter, as 76% of Australian consumers planning to travel domestically in the next 12 months, and 52% looking to go overseas.
Bonza enters voluntary administration, grounds fleet amidst stakeholder discussions
Fledgling budget airline Bonza Aviation yesterday entered voluntary administration after halting all flights on Monday.
Woolworths suspends Everyday Pay QR checkout amid phishing scam concerns
Woolworths has confirmed it has paused the Everyday Pay QR checkout experience for participating customer loyalty program members after a small number of customers were hit by what’s been labelled a highly sophisticated phishing scam.
Getting a level-headed view on brand payback: How Intrepid’s GM of global brand is using data and insight to light the path towards a $1.3bn revenue future
A year on from rolling out a brand tracking tool and adopting aided awareness as its business-wide guiding light for measuring improvement, Intrepid’s global GM of brand, Natalie Placko, couldn’t be happier with the significant role the insights have in demonstrating the value of brand investment. From earning more time in front of the board to a significant positioning strategy project as well as differentiation plan, insights are informing decision-making that she’s confident can ensure the travel company meets its ambitious 2030 strategy of $1.3bn in revenue via 600,000 customers in the next six years. Here, the brand chief talks through the dos and don’ts of building data literacy and avoiding “blow ups” around the insights such tools can uncover.