Vanguard Investments Australia has been ordered by the Federal Court to pay a $12.9 million penalty for making misleading claims about environmental, social and governance (ESG) exclusions. The penalty is the highest yet for ‘greenwashing’ conduct.
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Foxtel makes it official, to exit OzTam’s measurement system by December 31
Australia’s official television measurement body, OzTAM, has confirmed Foxtel will no longer be included in its datasets, including Virtual Australia (VOZ) for Total TV and Video Player Measurement (VPM), from 31 December 2024.
Accor joins Nedd Brockmann’s ‘Uncomfortable Challenge’ as official Accommodation Partner
Australian hotel operator Accor is teaming up with Nedd Brockmann for his ‘Nedd’s Uncomfortable Challenge’ at at Sydney Olympic Park Athletic Centre next month, where the athlete and philanthropist will attempt to break the world record for the fastest 1,000-mile run by covering 160 kilometres per day for 10 consecutive days. Brockman aims to raise AUD $10M for people experiencing homelessness.
TikTok’s #MadeWithLove campaign seeks to inspire culinary journey through generations
TikTok is hoping to initiate a new social movement with its new campaign #MadeWithLove celebrating the power of food, family, and tradition.
Premier Investments reports mixed financial results amidst potential apparel merger discussions with Myer
Premier Investment financial results are in, showing a 2.9% drop in total retail sales to $1.595 billion. But the ASX-listed retailer, which is in the midst of merger discussions with Myer, has couched FY24 as the second-highest sales results in its history, up 25.5% on pre-Covid FY19 levels.
Convatec leverages digital content to boost brand presence in competitive Australian market
Medical device provider Convatec, specialising in continence, ostomy and advanced wound care, has launched new digital content streams in a bid to strengthen its brand in the competitive Australian market.
NIB lands major digital ad emission reductions via supply chain cull, metrics switch, Uni of Tasmania triples conversions as marketers face new reporting rules
NIB and University of Tasmania are two Australian organisations that have begun squaring up to the sustainability reckoning coming to marketers, agency and media publishers as legislated climate reporting ratchets up a notch and Scope 3 emissions become front and centre. With media and marketing emissions estimated at a whopping 59 per cent of total group emissions at NIB, marketing this year adopted GroupM’s Project Alpha reporting tool to start accurately measuring and optimising campaigns with immediate double-digit reductions effect. At Uni of Tas meanwhile, 30 per cent-plus reductions just by tackling the low-hanging fruit of digital advertising optimisation – largely programmatic display and made for advertising sites. Meanwhile switching out clicks to conversion metrics not only won over the c-suite, it’s cementing the education provider’s global number one position for climate action with prospective students, and led to a 264 per cent increase in conversions in early campaign trials.
KPMG taps customer lead Sudeep Gohil to head marketing, prepares AI, brand campaigns to sidestep PwC fallout, differentiate from consulting rivals
KPMG is muscling up in its own brand and marketing masterplan in a bid to distance itself from PwC’s tax leak scandal, “create a bit of space between us and our competitors” and remind the market that the big four consulting groups “are not all the same”, according to Sudeep Gohil. Taking on the broadening remit for the firm as “partner in charge of brand and marketing”, Gohil remains a partner in KPMG’s Customer unit and was a former creative agency strategy director with US-based Wieden & Kennedy and ex-CEO at Droga5 ANZ before it died and was resurrected by Accenture Song in recent weeks after its rebrand of The Monkeys.
‘Better than any form of cold advertising on a social media platform’: Why rainboots maker Merry People is dancing to an affiliate marketing tune
Merry Boots GM James Smith came into the business as finance chief with zero marketing experience. But he could see over-reliance on social media for growth risked backfiring – and the power of a listicle article in The New York Times spruiking its rainboots as some of the best around gave the brand confidence affiliate marketing wasn’t just a dirty word or about discounting. Today, partnerships account for over 10 per cent of revenue in the US and high single-digits in the UK – one-third of total revenue for the business – and have proven a critical way of building not only brand discovery but credibility outside Australia, says Smith. Even as it steps into cashback offers to win over younger demos, he’s insistent there isn’t a reduced-price boot yet in sight.
ACCC takes Woolworths and Coles to court over alleged misleading discount claims
The ACCC is taking retail giants Woolworths and Coles to the Federal Court over alleged misleading consumer claims for their respective ‘Prices dropped’ and ‘Down Down’ marketing programs.