Brighter Super, the amalgamation of several superannuation firms including LGIAsuper, Suncorp Portfolio Services and Energy Super, has reshuffled its executive leadership team to emphasise brand, product and experience. It’s a move its newly installed commercial chief says is critical as the firm flicks the switch from several years of acquisition to solidifying its customer base and focusing on organic growth.
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The evolving world of work Part 1: Tension, twists, profit and productivity warnings – Chris Savage, Matt Rowley, Jimmy Hyett, Pauly Grant, Aden Hepburn, Florence Paoli, Kate Ferguson
Some bosses think the work-home-flexibility balance is “out of whack”, crunching productivity and profitability and allowing people to ‘take the piss’ – especially at agencies. Others insist those who put in the office hours and face time will get promoted faster and get paid more – particularly younger staff because “human economics” always prevail. Yet for every frustrated CEO, there’s a story of success and an advocate for a two-way model between employer and employee. So how far should agencies and corporates return to an old Gen X way of working – often brutal hours and fostering presenteeism – versus building a new future of work? And if we are stuck in limbo, and are required to cope with a generation preferring screens over phones and physical contact, what gaps must we fill in capability building, productivity, efficiency, culture and profitability to actually make it sustainable? Agency leaders and consultants have some answers – and some genuine fears.
ACCC flags competition concerns over REA Group’s proposed acquisition of Dynamic Methods
The Australian Competition and Consumer Commission (ACCC) has raised preliminary competition concerns over the proposed acquisition of Dynamic Methods by REA Group, which operates realestate.com.au.
Tighter CMO and CIO collaboration could boost Australian businesses by $110m annually, says Deloitte
A new report by Deloitte Access Economics, commissioned by Sitecore, suggests that collaboration between marketing and technology teams in large Australian businesses could yield productivity benefits of an average AUD $110 million per year. The report, titled ‘Digital Bridge Building’, surveyed 300 marketing and technology leaders in Australia. It indicates that collaboration centred around customer needs could lead to an additional 11% revenue growth in the next year for businesses leading in collaboration.
Mazda Australia slapped with $11.5m penalty for misleading conduct
The Federal Court has ordered Mazda Australia Pty Ltd to pay $11.5 million in penalties for misleading and deceptive conduct, and for making false or misleading representations to nine consumers about their consumer guarantee rights. The court found that Mazda made 49 separate false or misleading representations to the nine consumers who had experienced recurring and serious faults with their Mazda vehicles within two years of purchase.
Fujifilm celebrates 90 years with launch of ‘global purpose’ initiative
Fujifilm is marking its 90th anniversary with the launch of its first-ever ‘Global Purpose’, an initiative titled ‘Giving our world more smiles’. The Global Purpose reflects Fujifilm’s commitment to bringing together diverse ideas, unique capabilities, and extraordinary people to effect change in the world.
Mega remit: IAG customer-marketing chief Michelle Klein charts new course with complaints feeding marketing strategy, tech overhaul, ‘hyper local’ focus, faster measurement and Silicon Valley playbook as funnel ‘collapses’
IAG’s appointment of ex-Meta exec Michelle Klein last May fired the starter pistol on a major overhaul as the insurer under NRMA CEO Julie Batch moved to consolidate marketing and customer functions. End-to-end is the mission and Klein’s embedding an Agile methodology and mindset honed during a decade in Silicon Valley in a bid to drive growth and retention under a single overarching metric: “Have we moved the needle on customer experience?”. She’s bidding to go hyper-local at scale with customer-led community campaigns over ads alone, and whereas IAG under its previous CMO was full-on upper funnel, Klein says the funnel has already collapsed. Next is a tech overhaul with AI likely incoming across digital customer channels.
Nielsen reveals Valentine’s Day spending across Australia
Nielsen has released comprehensive data on Valentine’s Day spending across Australia in 2024. The data, collected by Nielsen’s Consumer & Media View (CMV), provides a breakdown by age, state, and territory.
Sarah Ryan takes the helm as head of marketing for Max Brenner Australia
Sarah Ryan has been appointed as the new Head of Marketing for Max Brenner Australia.
Chrome deprecation slashes publisher CPMs by 30 per cent, brand KPIs could follow – but Google’s plan facing major competition hurdles as brands, supply chain warned Australia’s privacy overhaul poses bigger threat
Google has insisted it will cull third party cookies before the end of this year but the UK’s competition regulator says that call isn’t Google’s to make. Unless it can solve serious concerns around the impact on competition, interoperability, self-preferencing and the very real risk of driving more money out of the open web and into walled gardens – like Google itself – it’s not happening. Now the IAB has piled in with 106 pages of complaints and stating Google’s bid to put much of the adtech world’s underpinnings into the browser is not viable. In the meantime, early analysis – the little that is available – of Google’s 30 million browser experiment, AKA the one per cent club, suggests a 30 per cent fall in CPMs. But Australian brands, publishers and the media supply chain will soon have bigger fish to fry.