The Federal Government is taking its latest step in scrutinising Australia’s supermarket and retail sector and announced plans to take decisive action against the practice of ‘shrinkflation’.
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Unilever embraces micro-bite ice creams as the new snacking trend wins favour with Gen Z
Unilever has launched the first Magnum bite-sized Bon Bons, joining the likes of Ben & Jerry’s and Yasso in embracing a growing shift in the snacking category towards smaller, more frequent meals throughout the day.
Unilever triples gaming spend to engage new consumers in personal care brands
Unilever has tripled its marketing investment in the gaming sector over the past three years, leveraging partnerships with platforms such as EAFC, Fortnite, Roblox, and Minecraft to engage new consumers for its Personal Care brands.
Big Red Group partners with Welcome to Country to boost Indigenous tourism
Experience marketplace Big Red Group has partnered with Welcome to Country, a non-profit organisation that helps First Nations entrepreneurs to monetise their cultural products and services through an online marketplace.
OzTAM taps Snowflake’s Data Clean Rooms to integrate BVOD audience data into single VOZ dataset
Australian commercial TV measurement alliance OzTAM has partnered with AI Data Cloud company, Snowflake, to leverage its Data Clean Rooms for VOZ Streaming data enablement solution.
Revealed: Alarming leakage of sensitive data from Real Time Bidding exposes Australia’s defence personnel and political leaders to blackmail by foreign actors
Sensitive personal information regarding Australian defence personnel and political leaders is being leaked via ad exchanges and the digital advertising supply chain – and potentially accessed by foreign states and non-state actors, raising grave national security concerns.
Optus leans into small business support in new campaign from Emotive
Optus has collaborated with independent creative agency Emotive to launch a new integrated campaign and brand platform for the Australian small business community, titled ‘We’re All In’.
Adobe taps Dentsu Creative for global Digital Media account; picks Stagwell network for campaigns and social
Adobe has chosen Dentsu Creative as its lead global scaled creative and content agency for its Digital Media Business (DMe). The tech vendor has also appointed Stagwell as its global lead for creative campaigns and social content for its DMe business.
Norwegian Cruise Line sails into ‘More’ with new brand positioning and upgraded package
Norwegian Cruise Line (NCL) has unveiled a new brand positioning, ‘MORE’, and an enhanced package, ‘More At Sea’, based on the belief that Australian travellers are seeking more from their holidays.
Hydralyte aims to drenches thirst with first TVC in three years
Hydralyte has debuted its first work with Five by Five Global – an TVC called ‘Drench your Thirst’ which employs hyperbole to amplify the impact of the rehydration formula.