Nielsen has released its latest Ad Intel and Consumer and Media View (CMV) data, revealing a significant uptick in the number of Australians seeking higher education and the amount institutions are spending to attract them. The data paints a picture of a tertiary education sector in Australia that is increasingly competitive and diverse.
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Petbarn launches Puppy and Kitten Club, backed by heartwarming campaign from Howatson+Company
Petbarn, a leading pet supply retailer, has announced the launch of its new Puppy and Kitten Club, a free-to-join initiative offering resources for pet parents during the first year of their pet’s life. The launch is supported by a comprehensive campaign created by the award-winning creative agency, Howatson+Company.
Citroen to exit Australian market after 100 years, shifts focus to Peugeot
Citroen, the iconic French car brand, has announced it will cease availability to Australian customers by the end of this year.
Fitness & Lifestyle Group, impact.com launch affiliate marketing program
Fitness & Lifestyle Group (FLG), a leading fitness, health and wellness group in the Asia-Pacific region, has launched its first affiliate partnership marketing program in Australia, in collaboration with impact.com.
Scope3 steps up as WFA discontinues GARM, to push the future of media sustainability standards
The World Federation of Advertisers (WFA) has discontinued the Global Alliance for Responsible Media (GARM), a move that has seen sustainability measurement company Scope3 step up to continue the development and rollout of standards.
ACCC accepts TPG’s undertaking in Google search services probe
The Australian Competition and Consumer Commission (ACCC) has accepted a court-enforceable undertaking from TPG Telecom as part of its ongoing investigation into Google’s search services in Australia. This move follows similar undertakings accepted from Telstra and Optus.
CBA profits down 2%, says it’s bolstering customer support amid economic slowdown
CBA’s annual cash net profit after tax for the 2024 financial year was $9.8 billion, down 2% on the previous year and 3% less on the first half of FY24. The fall in profits was attributed to lower lending and deposit margins, increased business competition, and inflationary pressures on operating expenses, partly offset by volume growth and lower loan impairment expenses.
UM secures renewed Master Media Agency role for Australian Government
Universal McCann (UM) has been confirmed as the winner of the Australian Government’s Master Media Agency following a competitive tender process. It continues UM’s tenure as the government’s media agency of record since 2018, with the agency having successfully defended the account in 2021.
Performance marketing: Cupra power trio plot 7-second burn through auto market, back distinctiveness to skew younger, hit early speed humps
It’s had to revise projected unit sales figures down from 7,000 annually because of the economic climate, Australia’s competitive, nuanced automotive market and changing EV regulations, and it’s faced early challenges with product reliability globally and a digital sales process locally. But the team behind Volkswagen-owned Cupra are sticking to their ambitions of becoming a design and performance-led brand either loved or hated by consumers – never just liked. Cupra’s global brand chief, Ignacio Prieto, EVP of sales, marketing and aftersales, Sven Schuwirth, and Australian director, Ben Wilks, share the inspiration and story behind the latest car brand on the Australian block, how they’re balancing brand distinctiveness and design with local flavour, commercial setbacks thus far and the tribal community and performance play they’re executing to win over a nuanced set of younger-than-average car buyers who still enjoy driving, not being driven.
7-Eleven launches new mobil fuel range with high-octane campaign
7-Eleven has rolled out a new range of Mobil fuels across its stores in Australia, promising to enhance engine performance. The launch is accompanied by a high-energy campaign created by creative agency CHEP Network, featuring a video directed by Jeff Low from Revolver Films.