Intuit QuickBooks has unveiled its ‘Business Differently’ brand platform, partnering with Australian comedian Matt Okine to create ‘The Okine Hotline’, which features real stories illustrating the impact of QuickBooks and its app for small business owners.
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‘We needed a bigger army’: Accenture Song chief Mark Green says Lumery martech acquisition needed to handle demand amid chief customer officers’ rise, martech-CX-brand mismatch
Accenture Song boss Mark Green said the deal for the 80-staffer martech consultancy The Lumery is about adding firepower, not plugging gaps as demand for end-to-end service capability soars – and the top end of town consolidates CIO, CTO and CMO remits under all-powerful chief customer officers. While some question whether any holdco or consulting firm is truly delivering integrated brand, strategy, tech, CX and data analytics, Green insists accenture Song is walking the talk – and delivering “high double digit” growth as a “standout” performer within the broader Accenture group. Green and the Lumery co-founder and CEO Raj Kumar see that boom accelerating as brands get serious about slicing tech stacks and services that are underperforming and asking much pointier questions both internally and externally in a bid to drive growth through customer experience.
‘Half the impact comes from creative’: System1 customer chief Jon Evans on how to sell-in emotional ad investment to cold, rational CEOs, CFOs – the CMOs nailing it, and why channel mix obsession will waste brands’ biggest investments
Future of TV Advertising international keynote Jon Evans is Chief Customer Officer at marketing effectiveness data firm System1 – and one of the world’s top marketing podcasters. He’s on a mission to help marketers hold the line and sell-in emotional, creative campaign investment to rational, hard-nosed exec teams by better predicting its P&L impacts. While the media industry obsesses on the medium – optimising channel mix, ROI, CPMs, the value equation of the channel – fully half of the business outcome depends on the creative, i.e. the message, per System1’s analysis of 100,000 campaigns. But that message is getting lost says Evans. He wants to help CMOs avoid getting fired by arming them – and the C-suite – with the data to better predict how their ads and massive media investments will perform over the long term. Which just might counteract the accelerating rush to performance channels, with Coke the latest, as marketers seek any kind of validation in the face of exploding remits and intensifying short-term pressure. Plus, he has a toolkit for brand marketers and agencies that unpacks how to build mental availability, cut through and more predictable business results on which to base their media buys.
Noni B, Rivers, Katies parent company faces legal proceedings over alleged consumer law breaches
The Australian Competition and Consumer Commission (ACCC) has initiated legal proceedings against Mosaic Brands in the Federal Court over the company’s alleged failure to deliver several hundred thousand products to customers within the advertised delivery timeframes.
‘Stickiness to kill for’: Misplaced brand safety fears and agencies missing clues see brands shun a million true crime podcast listeners; IAB turns to neuroscience to solve mystery
Misplaced brand safety concerns are robbing advertisers of a million listeners a month, with a stickiness in true crime podcasts that most media channels would kill for, according to IAB and Neuro-Insight. Agencies are seemingly behind the contextual curve, per their latest research, and are yet to put the clues together – despite new evidence staring them in the face. It’s a mystery Neuro-Insight boss Peter Pynta is determined to get to the bottom of.
Performance enhancer: Asahi toasts 23% paid media efficiency gains, 46% click cost plunge, 20% cheaper CPMs, hits 50% click throughs – now ‘all 23 brands want to get on board’
It sounds like the holy grail of media spend: More efficiency, more effectiveness, more strategic thinking and more brand benefits. And that’s what Asahi believes it’s getting through its new investment into a marketing intelligence platform. During this week’s Salesforce World Tour in Sydney, the FMCG giant was touting KPIs including a 46 per cent drop in cost per click, 20 per cent CPM reduction, 33 per cent lift in 3-second view rates, 17 per cent higher engagement rates on media assets and 50 per cent click through rate in the first few months of having a unified marketing intelligence platform in place across three brands. In the next month, it’s expecting even more as all 23 brands in the Asahi portfolio benefit from the new approach to paid media investment and reporting.
Demand for soft skills in AI work environment: LinkedIn Workplace Learning Report
LinkedIn has published its Workplace Learning Report, highlighting the importance of soft skills like communication as the employment landscape is transformed by artificial intelligence (AI).
Digital audio advertising on the rise, two thirds of agencies look to increase spend in 2024
The Interactive Advertising Bureau (IAB) Australia’s Audio State of the Nation Report has revealed that 90% of agencies utilised audio advertising in 2023, with 83% including streaming digital audio advertising as a significant or regular part of their activity.
Are Media appoints former Big W, Woolworths marketer to newly created role
Are Media has appointed former Big W and Woolworths marketer, Carly Bowra, to the newly created role of Director of Marketing. Bowra will report directly to Are Media CEO Jane Huxley and join the Executive Leadership Team, effective immediately.
Australia Post inks deal with Salesforce to drive digital transformation
Australia Post and Salesforce have announced a multi-year, multi-product partnership aimed at supporting the postal service’s digital transformation strategy. The deal includes the implementation of artificial intelligence (AI) across Australia Post’s entire organisation.