Winning an award has some obvious benefits: but apart for the kudos of receiving a glittering trophy, there are some really tangible benefits of entering a reputable awards program.
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Impulse buying surge: 80% of Aussies make in-store impromptu purchases
A recent survey initiated by international tech company ShopFully has revealed that 80% of Australian adults have made an impulse purchase in-store since the beginning of 2024, with 36% doing so in the past week. The survey was conducted with a nationally representative sample of 1,044 Australians aged 18 years and older in early July 2024.
Yorkshire Tea raises cup to Australian swim team’s success with OOH creative
Yorkshire Tea, a leading tea brand in the UK, has taken a cheeky swipe at Australia’s swimming accolades in a new ‘Out of Home’ campaign.
Cashrewards acquires Little Birdie
Cashrewards has announced the acquisition of Little Birdie, a shopping companion platform powered by advanced technology. This move is part of Cashrewards’ mission to become the ultimate shopping companion for Australian consumers.
Westpac shuts down RAMS Home Loan franchise business amid strategic review
Westpac closes RAMS following strategic review Westpac is closing its RAMS home loan franchise business off to new loans following a strategic review exploring options including a failed attempt to sell the business.
Specsavers’ media pitch lands with EssenceMediacom
Specsavers has concluded a four-month pitching process by appointing GroupM’s EssenceMediacom as its media agency for Australia and New Zealand.
Relaying confidence: Optus head of marketing on rebuilding the brand, choosing Goodrem and Donovan for its new campaign, and why he’s emphasising value and control
It’s a brave call – kicking off a nationwide campaign oozing with confidence about the quality of Optus’ network eight months after suffering a 14-hour network outage that gave the telco a second public smack and left the brand further bruised in the eyes of the Australian consumer. But for Optus head of consumer marketing, Cam Luby, and his wider team, the numbers are ticking upwards, product campaigning efforts in recent months are paying off, and the time is right for the brand to reclaim its challenger spirit and sense of optimism by shouting a loud ‘Yes’ to market that Optus is a worthy choice of telco for Aussie consumers looking for value. So the telco has launched a new seven-day, no-catch network trial to prove its infrastructure credentials, supporting it with a nationwide, full-funnel campaign featuring Aussie icons Delta Goodrem and Jason Donovan that’s part-brand, part-product lift and all-in on entertainment.
Principals revamps luxury sporting lodge Poronui’s brand identity
Branding design agency Principals has developed a new brand strategy, story, and identity for Poronui, a luxury sporting lodge located in the Taharua Valley. Poronui offers world-class hunting, fly fishing, and driven wing shooting, complemented by premium hospitality and gourmet New Zealand cuisine.
Former Movember director Troy Muir joins Lifechanger as marketing and tech executive
Troy Muir, former director of digital experience at Movember, has joined the ranks of LifeChanger, a not-for-profit organisation focused on preventative mental health and wellbeing. Muir will serve as the new marketing and technology executive, bringing his extensive experience in digital platforms and AI to the table.
Google loses antitrust case. Judge finds it abused its market power in search
“After having carefully considered and weighed the witness testimony and evidence, the court reached the following conclusion: Google is a monopolist, and it has acted as one to maintain its monopoly.”