Uber’s advertising business has achieved a significant milestone, surpassing the US$1 billion annual revenue run rate two quarters ahead of schedule.
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Bref takes the City2Surf as Official Toilet Cleaning Products Partner
Henkel-owned toilet cleaning brand, Bref, is the latest brand to join the City2Surf for 2024, landing an unconventional partnership as the event’s Official Toilet Cleaning Products Partner.
Intrepid Travel appoints Payton Iheme as chief impact officer in strategic move to boost US market presence
Intrepid Travel, a certified B Corp and a leader in responsible travel, has appointed Payton Iheme as its Chief Impact Officer. This newly created role will see Iheme leading the company’s global sustainability and impact initiatives, as well as its not-for-profit, the Intrepid Foundation.
ThinkNewsBrands joins forces with the Australian Marketing Institute to boost news publishing media education.
Winning an award has some obvious benefits: but apart for the kudos of receiving a glittering trophy, there are some really tangible benefits of entering a reputable awards program.
Yorkshire Tea raises cup to Australian swim team’s success with OOH creative
Yorkshire Tea, a leading tea brand in the UK, has taken a cheeky swipe at Australia’s swimming accolades in a new ‘Out of Home’ campaign.
Cashrewards acquires Little Birdie
Cashrewards has announced the acquisition of Little Birdie, a shopping companion platform powered by advanced technology. This move is part of Cashrewards’ mission to become the ultimate shopping companion for Australian consumers.
Specsavers’ media pitch lands with EssenceMediacom
Specsavers has concluded a four-month pitching process by appointing GroupM’s EssenceMediacom as its media agency for Australia and New Zealand.
Impulse buying surge: 80% of Aussies make in-store impromptu purchases
A recent survey initiated by international tech company ShopFully has revealed that 80% of Australian adults have made an impulse purchase in-store since the beginning of 2024, with 36% doing so in the past week. The survey was conducted with a nationally representative sample of 1,044 Australians aged 18 years and older in early July 2024.
Westpac shuts down RAMS Home Loan franchise business amid strategic review
Westpac closes RAMS following strategic review Westpac is closing its RAMS home loan franchise business off to new loans following a strategic review exploring options including a failed attempt to sell the business.
Relaying confidence: Optus head of marketing on rebuilding the brand, choosing Goodrem and Donovan for its new campaign, and why he’s emphasising value and control
It’s a brave call – kicking off a nationwide campaign oozing with confidence about the quality of Optus’ network eight months after suffering a 14-hour network outage that gave the telco a second public smack and left the brand further bruised in the eyes of the Australian consumer. But for Optus head of consumer marketing, Cam Luby, and his wider team, the numbers are ticking upwards, product campaigning efforts in recent months are paying off, and the time is right for the brand to reclaim its challenger spirit and sense of optimism by shouting a loud ‘Yes’ to market that Optus is a worthy choice of telco for Aussie consumers looking for value. So the telco has launched a new seven-day, no-catch network trial to prove its infrastructure credentials, supporting it with a nationwide, full-funnel campaign featuring Aussie icons Delta Goodrem and Jason Donovan that’s part-brand, part-product lift and all-in on entertainment.