The Albanese Government has announced plans to establish a Joint Parliamentary Select Committee to investigate the influence and impacts of social media on Australian society.
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Fortress Games appoints Organic and One Green Bean for PR, social and content
Fortress Games, the Australian gaming and interactive experiences company, has appointed Organic, One Green Bean and the Havas Network to handle its PR, social and content.
Netflix to bring ad tech in-house
Netflix has laid out plans to bring its ad tech in-house by the end of 2025, doing away with it’s reliance on external partners.
KFC, Telstra, ALDI top inaugural Australian Top 10 Favourite Ads survey
The Research Agency (TRA) has extended its New Zealand’s Top 10 Favourite Ads survey, with KFC’s ‘Look on the Fried Side of Life’ taking out the top spot in the inaugural Australian rankings.
P&G goes hard for Paris 2024 Olympics and Paralympics
Procter & Gamble (P&G) has unveiled it’s plans to roll out Olympic and Paralympic-inspired campaigns across more than 30 of its brands to leverage the opportunity of the upcoming Paris games.
Kantar unveils blueprint for brand growth based on differentiation, being more present and predisposing people as growth levers
Optimising distribution, customer journeys, range, pack, pricing and promotions can win your brand 7x more buyers versus those present in only of buying occasions, according to Kantar.
Pizza Hut Australia slapped with $2.5m fine for breaching spam laws
The Australian Communications and Media Authority (ACMA) has issued Pizza Hut Australia a hefty $2,502,500 fine for breaching Australian spam laws, following an investigation into more than 10 million marketing messages across a four-month period from January to May 2023.
News Corp cracks data interoperability with new Google and LiveRamp deals; beefs up ‘plug and play’ customer insights in bid to tackle fragmentation, privacy pincer, big tech’s hegemony
News Corp went large on tech at its D_Coded event, touting new data and targeting tools that it says will have advertisers future-proofed for life after cookies and an accelerated privacy overhaul that now has brands scrambling. A new customer insights unit is at the forefront of its big play, with segmentation capabilities buoyed by data interoperability partnerships with Google and LiveRamp, and sporting a clutch of new features including location targeting, programmatic booking, a new analytics dashboard and an AI concierge. Magna boss Lucy Formosa Morgan reckons it’s going to land with agencies – but stopped short of saying it puts daylight between the publisher and its local rivals.
Chaos incoming: Omnicom, News, Journey Beyond, LiveRamp, Adfixus forecast deep impact as privacy overhaul accelerates, brands scramble for consent, legal teams fear ‘fair and reasonable’ fallout
It’s not just third-party cookies that will cause signal loss for brands. With privacy law reforms speeding towards the marketing and media industry, pretty much every identifier used for ad targeting is under threat. During this week’s D_Coded News Corp event, panellists from Journey Beyond, Omnicom, Adfixus and LiveRamp predicted chaos ahead but some emerging opportunities – including a 150 per cent lift in performance for Journey Beyond off its News Corp partnership – if consented first party data is harnessed right.
New On the Menu challenges social stigma around frozen food with new brand strategy
On The Menu, a prominent frozen ready-meal brand under the Patties Food Group umbrella, is hoping to overcome ‘freezer shame’ with a refreshed brand strategy and national campaign in collaboration with TBWAMelbourne.