Great Southern Bank has completed the first phase of a community partnership with Mission Australia that aimed to reduce utility bills and emissions for Australians living in community housing.
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Volkswagen, DDB Sydney, Melbourne Uni, WIRES team up to reduce Kangaroo roadkill
Volkswagen has collaborated with DDB Sydney, the University of Melbourne, and WIRES, to develop ‘RooBadge’, a device designed to deter kangaroos.
Four’N Twenty to fuel Aussie athletes for the Paris Olympics
Patties Food Group’s Four’N Twenty will become the official pie of the Australian Olympic Team as part of a three-year partnership with the Australian Olympic Committee (AOC). The deal will also see Patties Food Group’s Fitness Outcomes range become the Aussie team’s official ready meal.
David Jones picks Criteo to drive online retail media play
David Jones has selected Criteo to power the online component of its’ retail media division, David Jones Amplify. The partnership aims to connect brands with David Jones’ premium audiences across the digital media ecosystem, driving digital marketing effectiveness by targeting customers based on retail behaviours.
Distinctive or bust: Reflections Holidays CMO flips agencies for in-house rebrand, 100-page magazine, fishing partnerships, uniform overhaul – goes 85:15 brand to performance, predicts 12 month payback
Reflections Holidays CMO, Pete Chapman, has spent between $500k and $1M on an all-encompassing rebrand of the $500m NSW social enterprise and park operator. He’s confident of payback within 12 months and 10x returns in coming years. Why does he think it’ll work? Getting buy-in from its 420 employees first, building brand strategy and creative idea from the inside out, rather than handing the reins to agencies, an eye on distinctiveness, and a commitment to building mental availability over quick performance wins all have something to do with it. Marketing investment, per Chapman, “from here, is going to be 80-85 per cent brand, and 15-20 per cent performance”.
Adobe layers gen AI deeper into content supply chain, eyes Office productivity with Microsoft Copilot and marketing integration as Pfizer touts massive content production gains – targets $1bn AI upside
A year on from debuting its family of creative AI models, Adobe has used this year’s annual Las Vegas Summit to detail the latest ways it’s extending the tentacles of generative AI capabilities into all aspects of the content supply chain and across its Experience Cloud suite for marketers. It’s a play that brings AI directly into the tools marketers are using for everyday tasks. On hand to tout the benefits of the vendor’s martech platform and growing automation and AI capabilities was giant health brand, Pfizer. The vaccine maker cited 50 per cent-plus productivity gains plus 75 per cent faster content creation and is now eyeing bigger gains – a five-fold increase in content productivity via rapid adoption of Adobe’s tools and up to $1 billion in near-term value off the back of its broader AI play.
Royal Caribbean sets sail with The Wiggles in new partnership
Royal Caribbean International has partnered with popular children’s entertainment group, The Wiggles, to deliver a Wiggles Sailing experiences for families in Australia.
How humour, high production values and 6x Golden Foot champion Yanderas Janderas generated 35 million views – and won hearts, minds, bodies, soles and sales for Archies Footwear
Archies Footwear’s big bet on high quality content pays off as six times Golden Foot champion Yanderas Janderas proves a social media super star, driving higher sales and strong brand engagement. 35 million views later, the brand has achieved an average post-engagement increase of over 30 per cent. It’s a second time collaboration for Archies Footwear head of marketing Ruben Thompson and the team at ODV. They first worked together on a campaign for NZ bathroom products brand Two Dudes.
Edelman Trust Barometer shows Australians alarmed about AI, sceptical of innovation; fear cybersecurity and information wars more than inflation; trust peers and scientists more than CEOs and journos
The 24th edition of the Edelman Trust Barometer shows a 4 percentage point lift in trust sentiment across Australia, bringing us out of negative and into neutral territory. But underneath the topline figure is a bubbling pot of fear and scepticism, particularly with regards to new innovations such as AI and the way they’re being managed by government and business. Existential concerns prompted by technology – specifically cybersecurity and information wars – are also now superseding personal economic fears around inflation. This is despite the fact Australia’s wealth gap is playing a direct role in how we view and embrace innovation. For Edelman Australia CEO, Tom Robinson, increasingly politicised views plus the echo chamber of relying on peers and ‘people like me’ as trusted sources of information over and above government, business leaders, scientists and technical experts, is another worry. The message for brands and businesses? It’s time to reset thinking on business-government partnerships, spokespeople and messaging and turn up the dial on listening and nuance.
YouGov data reveals 60% of Australians are loyal to their favourite radio station
New data from international online research and analytics group YouGov Profiles has shed light listening habits of Australians, revealing that 60% consistently tune into the same radio stations.