As the leading professional marketing association in Australia, the AMI serves a key role as the conduit bringing together industry and academia through accreditation. A successful marketing career is founded on choosing to study the right marketing program. By selecting a program rigorously vetted by Australia’s leading marketing body, you can be confident that you are… Continue reading Universities awarded accreditation for delivering quality programs to students
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AMI Awards Stories: Giving Young Marketers “a foot in the door”
Modern Marketing is a moving target, and many young marketers, especially graduates, are feeling overwhelmed and frustrated. The real world of employment in the field of marketing is more difficult than expected. This submission looks at how Braveda addresses these issues with multitudes of young marketers, and the innovative ways they’ve supported them. Braveda wowed… Continue reading AMI Awards Stories: Giving Young Marketers “a foot in the door”
AMI Awards stories: Pitney Bowes Customer Retention with Location Intelligence
Customer Retention, a term that is very easy to understand but a challenge for marketers to maintain in today’s time. Global technology company Pitney Bowes needed to drive customer retention in the location intelligence space. As the winner of AMI’s 2018 Customer Retention Award, Pitney Bowes’ creative strategy to improve engagement and retention provided better and… Continue reading AMI Awards stories: Pitney Bowes Customer Retention with Location Intelligence
Deloitte Trust Index – Banking: The way forward to rebuild reputation and trust
Today’s business world is far more about communities and relationships and far less about transactions. The companies that get this, at the deepest level, are exhibiting the kinds of behaviours that genuinely build trust. Amidst the exposing investigation into the banking sector, Deloitte highlights the depth of the trust crisis in their report “The way forward for reputation and trust”. Can marketing help rebuild… Continue reading Deloitte Trust Index – Banking: The way forward to rebuild reputation and trust
AMI Awards stories: VisitCanberra’s ‘One Good Thing After Another’ Campaign
Creative minds are EVERYTHING in the world of Marketing. Who knew a playful interactive mobile game could raise more awareness about Canberra? The ACT state winner of AMI’s 2018 Tourism and Hospitality Marketing award, VisitCanberra, did it and no one could’ve done it better. Following the announcement of Canberra ranking #3 in Lonely Planet’s Best in… Continue reading AMI Awards stories: VisitCanberra’s ‘One Good Thing After Another’ Campaign
Demetri Hughes steps down as AMI QLD Chair to launch game-changing program for disadvantaged students
Demetri Hughes has stepped down as Australian Marketing Institute (AMI)Queensland State Chair to take on a challenge close to his heart – heading one of Australia’s first mentor programs for promising marketing university students from disadvantaged backgrounds. The leading branding expert and Managing Director of 1Up Communications will help vulnerable youth to identify their hidden potential through the… Continue reading Demetri Hughes steps down as AMI QLD Chair to launch game-changing program for disadvantaged students
Spotlight on Hamish Wyatt: 4 Business Strategy and Creative Tips for Marketers
Hamish Wyatt, CPM, Owner and Founder of Wyatt Media, shares 4 Business Strategy and Creative Tips for Creative Marketers. Tip #1 Finding the perfect balance of marketing, design, sales and technology skills in your content and user experience. Most new websites are an opportunity for a business to get clarity around who it is, what it actually… Continue reading Spotlight on Hamish Wyatt: 4 Business Strategy and Creative Tips for Marketers
Australia’s Royal Commission Report Highlights the Need for Blockchain Technology
Australia’s Royal Commission Into Misconduct in the Banking, Superannuation and Financial Services Industry (Banking Royal Commission for short) revealed a few rather concerning banking related misconducts in dire need of addressing. This high profile investigation was initiated in December 2017, and the report came in on February 6th, 2019. It unveils some rather shocking practices… Continue reading Australia’s Royal Commission Report Highlights the Need for Blockchain Technology
Four of the Best Books on Marketing – Must-read International Bestsellers
It’s time to let the best business brains inspire you to act. Get instant access to our online book club; an ever-growing, curated collection of exclusive webcasts with best-selling authors and future thinkers. Simply log in to The Growth Faculty On Demand. You’ll find over 100 best-selling authors who share key concepts from their books in 20… Continue reading Four of the Best Books on Marketing – Must-read International Bestsellers
12 Facts You Didn’t Know About Webinars
Are you looking for innovative ways to acquire, nurture and grown your audience? Well here’s some information that might surprise you. They’re inexpensive. Easily accessible. Relatively quick. Some people love them and some don’t. But there’s no question that webinars are here to stay. In an article published on Inc, Gene Marks explains why webinars are thriving. 73 percent… Continue reading 12 Facts You Didn’t Know About Webinars