New research from Google Australia has unveiled a significant opportunity for brands to connect with Australian consumers through their deep-seated love for a diverse range of sports beyond the traditional favourites like footy and cricket.
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True Alliance shuts down Gap, Banana Republic online stores two years after Australian debut
Just two years after bringing both Gap and Banana Republic into the Australian market, clothing and apparel distributor, True Alliance, has shutdown both online stores and exited its partnership with Gap Inc.
Adventure World appoints Elizabeth Glover as new head of marketing
Adventure World, a company known for crafting sustainable travel experiences, has announced the appointment of Elizabeth ‘Liz’ Glover as its new Head of Marketing. Glover brings with her a wealth of experience from the travel industry, having led successful marketing campaigns over the past two decades.
Not so good: ACCC takes The Good Guys to court over allegedly misleading promotions
The Australian Competition and Consumer Commission (ACCC) has initiated proceedings in the Federal Court against prominent Australian household appliance chain, The Good Guys. The business is accused of making false or misleading representations about their store credit and ‘Store Cash’ promotions, in violation of the Australian Consumer Law.
Household spending on the rise, but not for renters: Commbank
The CommBank Household Spending Insights (HSI) Index has lifted ever so slightly for the month of June, thanks to increased spending on recreation (+3.2 per cent) and hospitality (+2.1 per cent), however there is a growing disparity in spending habits between renters and home owners.
Amazon’s ad tier delivering on scale while Paramount+ builds for 2025 – but four streamers spells trouble for Meta and Google as well as TV
In market with Prime ads, Amazon is so far delivering on a promise to convert its 5m subscriber base, according to buyers. Paramount+ is likewise live but is building from scratch – and it’s not yet sharing ads audience numbers. Alongside Netflix and Binge, the four streamers come with “very different” strategies per OMG investment chief Kristiaan Kroon. Ampere Analysis boss Guy Bisson said it’s too soon to say who will come out on top – though Amazon’s ecom through-line could swing full-funnel bucks. Either way SVOD is quickly coming for TV’s ad spoils. But Bisson predicts Meta and Google will also take a hit.
McCain scoops up Chobani’s growth leader for new marketing director of growth as MD hunts what consumers want next, refires flagging QSR
Building McCain’s brand presence in Australia and New Zealand across an ever-growing range of potatoes, vegetables, pizzas, appetizers and ready-meals is the key priority for its local managing director, Lyn Radford. But what consumers want next is in her sights. As the former Chobani boss works to refresh the privately-owned FMCG’s strategy eight months into her tenure – all while supporting declining guest counts in QSR channels – she’s also brought onboard the first local marketing director of growth, Olivia Dickinson, to help plan the future. Dickinson’s not the only former colleague doing it again at McCain.
Holiday season consumption: 55% of Aussie consumers to start gift shopping by October
User-generated content platform, Bazaarvoice, has published its Holiday Season Shopping Behaviour Report, revealing that 55% of Australian consumers will begin their holiday shopping by October. 37% will begin gift shopping by September, and 23% by August or earlier.
Over $13 million in pro-bono media drives successful anti-bullying campaign for Dolly’s Dream
EssenceMediacom, The Open Arms and UnLtd have helped to raise more than a million dollars in donations for Dolly’s Dream in this years Do It For Dolly Day campaign.
Proxima appoints Michelle Zamora as new CMO
Michelle Zamora is the new Chief Marketing Officer for Proxima, a leading centralised project marketing and sales management platform for developers and real estate agents.