Sonia Casanova BA (Tourism) MBus (Marketing) MLS FAMI CPM GAICD Sonia Casanova is an owner / director at The Articulate Pear, a boutique marketing, digital and design agency based in regional New South Wales. Having previously held senior roles in the tourism, aviation and financial services industries, Sonia is now focused on assisting organisations in regional… Continue reading CPM Spotlight: Sonia Casanova
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Member Spotlight: Jenny Brown
Jenny is the National Marketing Manager at Hunter Douglas, the company behind the iconic market leader Luxaflex Window Fashions brand. She is a senior business leader with over 20 years experience across B2C and B2B covering manufacturing, wholesale and retail channels. Working across all facets of marketing she has a proven track record for delivering… Continue reading Member Spotlight: Jenny Brown
CPM Spotlight: Bruce McDonald
Bruce McDonald has extensive experience as a business executive, primarily in the automotive industry in Australia and overseas, as well as senior leadership responsibility in other sectors. Over the past seven years, he has applied his experience as a successful entrepreneur, presenter, mentor and valued Non-Executive Director. Bruce’s key appointments have included: Vice President, Marketing,… Continue reading CPM Spotlight: Bruce McDonald
Peter Sinclair | Patron for Academic Accreditation and Endorsement
“The recognition by the AMI of the key importance of Academic to Business engagement is proving highly successful. The AMI, selected universities and vocational sector partners are driving an agenda emphasising Workplace Integrated Learning to be incorporated into course curricula. Because employers seek job ready Marketing graduates; holding an AMI accredited credential is a certain… Continue reading Peter Sinclair | Patron for Academic Accreditation and Endorsement
Year in Review with Senior Marketers: Grant Steyn
What kept you awake at night during 2017? Integrating our CRM and Digital Environment to enhance customer engagement strategy Customer acquisition was imperative to drive engagement, efficiencies, and true customer-centricity. Always a work in progress. Balancing leadership and management demands across a large team and two countries. What have you achieved this year? Development of… Continue reading Year in Review with Senior Marketers: Grant Steyn
AMI Member Spotlight: Paul Vittles
Me and Jacs have just had a lovely holiday in the UK for a month, including our Silver Wedding Anniversary celebrations. It was fantastic seeing family and friends, but never enough time to see everyone. We’re planning to be in Australia for another 3 years (that will make it 15 years in Australia) and will then relocate… Continue reading AMI Member Spotlight: Paul Vittles
Marketing industry recognises excellence, celebrates success at annual state AMI Awards in Victoria
Victoria marketing professionals have gathered inside Pullman Melbourne On the Park to celebrate the success of the Victoria industry’s most outstanding achievements of the year at the 2017 Australian Marketing Institute (AMI) State Awards for Marketing Excellence Presentation. Top state honour for the Marketing Team of the Year went to ME Bank, while Matthew Lee… Continue reading Marketing industry recognises excellence, celebrates success at annual state AMI Awards in Victoria
Year in Review with Senior Marketers: John Clay
What kept you awake at night during 2017? The biggest issue that kept me awake this year concerned a major legal issue that we faced and the subsequent communications to all key stakeholders. Crisis communications management in a 24 hours “always on” global media landscape was challenging and certainly enhanced my experience and capabilities. What… Continue reading Year in Review with Senior Marketers: John Clay
CPM Spotlight: Michelle Jacobs
Michelle first studied a Bachelor of Science (Genetics) at UNSW, before deciding to enter the journalism world. She has worked at a number of the top broadcasters in both radio and television including a five-year stint at the ABC, on news & current affairs programs such as “Lateline”. Following the completion of her Business Diploma… Continue reading CPM Spotlight: Michelle Jacobs
CPM Spotlight: Mitchell Mackey
Marketing leaders must be conductors who orchestrate the differentiated experience as the primary driver of competitive advantage for their insights-led, fast and connected brands in today’s age of the customer. That’s the view of prominent marketer Mitchell Mackey, who says we must be committed to operating at the intersection of marketing and technology. “Translating the… Continue reading CPM Spotlight: Mitchell Mackey