In today’s dynamic landscape of online visibility, securing a prime spot on Google’s search results has become a vital goal for businesses of all sizes and for many, is the holy grail of online success. This pursuit encompasses a strategic blend of search marketing and content marketing endeavours, reflecting the dynamic nature of contemporary digital landscapes.… Continue reading What would you do if you’d have only 10 days to improve your website’s ranking on Google?
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How marketing has changed in the last 90 years?
Over the past 90 years, marketing has undergone significant change and massive transformation due to advancements in technology, shifts in consumer behaviour and the way we work in our profession. What follows are my top 10 shifts that have impacted the competencies marketers need to today and the way marketers go about building brands for growth.
Dan Murphy’s, Flybuys, REA face serious media buying upheaval as Magnite, Pubmatic cut the cord to MediaMath; Searchlight debt reversal sunk DSP, Trade Desk in box seat
Major Australians brands including Dan Murphy’s, Flybuys and REA Group face significant disruption to their media buying and a fast, forced march to a new demand side platform after MediaMath’s DSP rapidly unravelled. Supply side platforms including Magnite and Pubmatic – the two biggest unsecured creditors in one of adtech’s biggest bankruptcies – cut the cord. The shambolic nature of the MediaMath closure reflects speed at which the bankruptcy decision was taken, say company insiders, who claim the move to bring down the curtain was triggered by investment firm Searchlight’s decision to pull the pin on their support for more than $150M in debt. With three potential buyers having evaporated, time ran out for the one time darling of the DSP world – which ironically was carving a solid foothold and reputation in Australia.
AMI ANZMAC Applied Research Grants
AMI ANZMAC Applied Research Grants. Bridging the industry–academic gap. What a great start to our grants program.
Professional certifications can give you that career edge
In today’s competitive workplace, professional certifications are important for career progression as they add credibility to your expertise and standing as a professional marketer.
Harnessing the power of AI to upskill in modern marketing
The future of marketing is exciting, and no doubt AI will transform the industry significantly. How we, as marketers embrace and apply technologies such as AI, will set us apart from our competitors as we seek every edge to be the best marketers that we can be.
Professional Development – can you afford not to invest in your career?
In today’s competitive work environment, professional development is a critical part of your career development. Unfortunately, it is often neglected or overlooked. But, ask yourself this: can you afford not to invest in your career?
Purpose-led and sustainability marketing top of mind for Australian Marketers
Four new award categories added to this years prestigious Marketing Excellence Awards. The new additions reflect the consumer trends of sustainability and purpose-led brands around the world.
2023 AMI Marketing Excellence Awards- Why you should enter
AMI’s Awards for Marketing Excellence. Here are some reasons why you should submit entires to this year’s awards and have your work rewarded and recognised by your peers.
This year the Australian Marketing Institute has partnered with The Customer Show
The Customer Show brings together 2500+ leading CX and Marketing professionals to create networking opportunities and updates on industry trends from over 100 speakers. It’s here they will be speaking on the importance of aligning your internal business structure to improve your CX.