Nominations for the 2022 CMO50 are now open to the top Australia-based marketer within an organisation with responsibility for the vision and strategy of their company’s marketing function.
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Blackmores Group Launches New Marketing Capability Development Program & Receives Endorsement from Australian Marketing Institute
AMI Chair, Andrew Thornton, said: “we are proud to partner with Blackmores and provide the AMI’s support for the Vitality Brand Masters program. Ongoing professional development is critical in underpinning career progression for today’s marketer and the Vitality Brand Masters program enables marketers to build the contemporary skills and competencies required for today and into the future.”
Membership Spotlight: Michelle Fifi
“My career trajectory is fuelled by my inclination for surrounding myself with senior business and marketing mentors (shout out to my trailblazing GM Chrissie Maus!) so I’m thankful for the platform AMI provides to connect with like-minded people. ” – Michelle Fifi
The Australian Marketing Institute Appoints Bronwyn Powell as New CEO
The Australian Marketing Institute, the leading body for marketing professionals in Australia, has appointed Bronwyn Powell as its new Chief Executive Officer. Ms. Powell brings to the role a wealth of marketing and leadership experience. Most recently, Ms. Powell was Marketing Director for Mars Food Australia
Member Spotlight: Samantha Gould
“I love being a member of Australian Marketing Institute (AMI), being part of a wider community of like-minded people that deal with similar situations in day-to-day work life. It’s a great chance to connect and network with new people. “
Member Spotlight: Kathy Swaffer
“I enjoy the confidence the AMI professional development provides and the access to convenient webinars and networking opportunities, I otherwise wouldn’t know about. I’ve found the content on AMI website of great help when looking for different ways to explain or support the approach of marketing ‘science’
Programmatic 'tech tax', inflated prices and transparency fears curb enthusiasm for pDOOH as supply chain races to scale
Programmatic out of home makes up less than 5 per cent of the Australian digital OOH market, but is tipped as the next major growth area by agencies. Supply side players are making a landgrab for scale and the demand-side platforms globally are moving rapidly to integrate 'pDOOH' into their stacks. But there are concerns that the "tech tax" and opacity that continue to plague broader programmatic may be repeated. Agencies are questioning "50 per cent-plus" price premiums attached for programmatic flexibility, and whether larger advertisers are better off steering clear. More mature markets suggest otherwise.
ANZMAC Australasian Marketing Journal (AMJ) Industry Relevance Award
The Australian Marketing Institute (AMI) is excited to announce our new 2022 partnership with the Australian & New Zealand Marketing Academics (ANZMAC). Having evolved from the growing interaction between Australian and New Zealand marketing educators over preceding years, ANZMAC was founded to create a network for educators, researchers and practitioners interested in innovative marketing theory… Continue reading ANZMAC Australasian Marketing Journal (AMJ) Industry Relevance Award
Instagram Hashtags: Do They Really Matter?
It has long been believed that Instagram hashtags can help you gain more reach on the platform. The right hashtags can get you in front of the right people, allowing interested audience members to discover your content and your brand.
Member Spotlight: Edward Zia
The years of AMI training and more really paid off and I loved it. All of the knowledge, connections and encouragement the AMI gave me totally stacked up. This allowed me to really succeed and win big. Love their work and I highly recommend them. Be it you’re a student starting out or at the top of your industry; they have value to offer everyone.