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Programmatic 'tech tax', inflated prices and transparency fears curb enthusiasm for pDOOH as supply chain races to scale
Programmatic out of home makes up less than 5 per cent of the Australian digital OOH market, but is tipped as the next major growth area by agencies. Supply side players are making a landgrab for scale and the demand-side platforms globally are moving rapidly to integrate 'pDOOH' into their stacks. But there are concerns that the "tech tax" and opacity that continue to plague broader programmatic may be repeated. Agencies are questioning "50 per cent-plus" price premiums attached for programmatic flexibility, and whether larger advertisers are better off steering clear. More mature markets suggest otherwise.
ANZMAC Australasian Marketing Journal (AMJ) Industry Relevance Award
The Australian Marketing Institute (AMI) is excited to announce our new 2022 partnership with the Australian & New Zealand Marketing Academics (ANZMAC). Having evolved from the growing interaction between Australian and New Zealand marketing educators over preceding years, ANZMAC was founded to create a network for educators, researchers and practitioners interested in innovative marketing theory… Continue reading ANZMAC Australasian Marketing Journal (AMJ) Industry Relevance Award
Instagram Hashtags: Do They Really Matter?
It has long been believed that Instagram hashtags can help you gain more reach on the platform. The right hashtags can get you in front of the right people, allowing interested audience members to discover your content and your brand.
Member Spotlight: Edward Zia
The years of AMI training and more really paid off and I loved it. All of the knowledge, connections and encouragement the AMI gave me totally stacked up. This allowed me to really succeed and win big. Love their work and I highly recommend them. Be it you’re a student starting out or at the top of your industry; they have value to offer everyone.
The Four-Step Process to Maximising Your Customer Insights Program
As marketers, we are inundated with data from a smorgasbord of sources, which can sometimes become overwhelming. This means that some businesses don’t utilise the full potential of the data because their systems are unable to make it meaningful for them. As costs rise and attention plummets, marketers have the challenging task of building awareness. So, without the right insights, how can we ensure our message reaches our customers in the most cost efficient and sustainable way, that delivers results every time?
Emerging Marketers Q&A: Kristie Atkins and Brittany Gann
Whether you’re a mentor or a mentee, the benefits of mentoring are undeniable. The Australian Marketing Institute’s Emerging Marketers Mentoring Program offers a comprehensive 7-month guided program which provides participants with a unique opportunity to learn new skills, build their professional network and further their careers. Today, we’re excited to share a Q&A from last… Continue reading Emerging Marketers Q&A: Kristie Atkins and Brittany Gann
Challenges and Opportunities for APAC Advertisers in 2022
In late 2021, Quantcast set out to understand what challenges would face marketers, agencies, and publishers alike in the year ahead, and where opportunities to succeed can be found. Following a comprehensive survey of almost 600 marketers and media professionals in the region, a few clear trends around what the industry expects to navigate in 2022 emerged.
Welcoming the Chair and Deputy Chair for AMI State Committees
To celebrate the start of 2022, we are pleased to advise the appointments for Chair and Deputy Chair for State Committees. The success of the Australian Marketing Institute is built upon the input of its volunteers who provide their professional expertise, passion for the marketing profession and dedication to providing value for our members. State… Continue reading Welcoming the Chair and Deputy Chair for AMI State Committees
Member Spotlight: Matthew Gherardi
My marketing journey has spanned across both consultancy and in house roles within a variety of industries including technology, retail, luxury automotive, agencies and not-for-profit organisations. Early in my career, I moved to London where I was able to gain valuable experience in driving online growth for Pearson Cycles (now called Pearson1860) global brand and eCommerce store.