Pepsico snack brand, Twisties, has collaborated with VaynerMedia to launch an election-style national campaign to settle the long-standing debate between Chicken and Cheese as Australia’s Official Twistie.
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eSafety Commissioner drops case against X Corp over violent content
The eSafety Commissioner has discontinued proceedings in the Federal Court against X Corp regarding the matter of extreme violent material depicting a stabbing incident in Sydney on 15 April 2024.
Medibank to face OAIC civil penalty proceedings over cyber data breach
Medibank says it’s planning to defend itself against civil penalty proceedings initiated by the Australian Information Commissioner following its massive data breach in October 2022 that saw the personal details of nearly 10m Australians exposed on the dark web.
Up bank partners with RISING Melbourne to host data-led immersive experience
Australian digital bank, Up, has partnered with RISING Melbourne to present the annual design festival’s Night Trade, hosting an installation that embodies the brand’s in-app financial wellbeing feature and doubles as a DJ booth.
AWS appoints ex-Google executive Matt Kaufman as ANZ head of marketing
Amazon Web Services (AWS) has a new head of marketing for ANZ as of this week, snatching up former Google enterprise marketer to join its local team.
‘A baptism of fire’: Funlabs CMO emerges unscathed from three-year digital transformation, marketing overhaul as online bookings soar – backs free-to-air TV for next growth spurt
“A baptism of fire, start to finish, and a much broader role than I anticipated going in.” Funlabs CMO Oonagh Flanagan isn’t kidding. She has driven a booking system rebuild, with online bookings at the leisure operator more than doubling as a result. She has replatformed the websites, implemented four Salesforce clouds, digitally rewired the phone system and has just completed the first phases of a customer resegmentation program, shifting from bucketing people by demographics to attitudes. Now she’s planning to do something a little less technical: Spend money on free-to-air TV.
P&O Cruises Australia brand sails into the sunset as operations merge into Carnival Cruise Line
P&O Cruises Australia, a brand with a 90-year heritage in the region, is being retired in early 2025 with boats and the brand’s operations integrated into Carnival Cruise Line.
Tooheys revives iconic jingle for State Of Origin game one
Tooheys is launching the next iteration of its ‘How do you feel’ campaign, timed for the Ampol State of Origin Game One.
More Telecom leverages SourseAI’s ‘Atlas’ to bring MMM into the telco sector
More, an Australian provider of NBN and mobile services, has struck a strategic partnership with SourseAI, a specialist in telco AI decision intelligence. The collaboration aims to pioneer marketing mix modelling in the telco sector, with More set to utilise SourseAI’s ‘Atlas’ platform to refine its marketing strategies and bolster data-driven decision making.
Australian Vintage unveils Australia’s first AI-curated wine blend
Australian Vintage has launched CTZN, an Australian-first AI-augmented wine. The range features a blend of AI-selected grape varietals that have been crafted by human winemakers.