The #1 challenge B2B marketers faced in 2020 was growing and measuring brand awareness and brand health… The 11th edition of the Green Hat / AMI B2B Marketing Research Report 2021 discusses best practices to help take your B2B marketing to the top of the charts with exclusive insights on strategy, content marketing, ABM, brand, digital and… Continue reading Green Hat / AMI B2B Marketing Research Report 2021 – Well Orchestrated edition
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Roll of honour for AMI’s longstanding members – November 2020
AMI is a strong community of dedicated marketing professionals – some of our valued members have been supporting the Institute and wider industry for multiple decades! We’re very proud to celebrate the membership anniversaries of these longstanding members. Congratulations and thank you to all AMI Members reaching a significant milestone in 2020. We truly appreciate your… Continue reading Roll of honour for AMI’s longstanding members – November 2020
Neurolinguistic programming is a new consumer research paradigm
If you really want to understand consumer behaviour and what will ‘cut through’ in your communication and brand strategy that will appeal to customers, NLP unlocks behavioural attributes that will help you better attract your potential audience. Consider for a moment that you awoke to find that you had slept in on a work day. … Continue reading Neurolinguistic programming is a new consumer research paradigm
Australian Marketing Institute Wins Gold at the Australian Event Awards 2020
The Australian Marketing Institute (AMI) has taken home the Best Event Training and Education award at this week’s Australian Event Awards: the premier awards program that recognises great events and achievements, not only in their field or sector but across the entire Australian industry. Judges congratulated all involved for leading the charge globally in industry-specific… Continue reading Australian Marketing Institute Wins Gold at the Australian Event Awards 2020
Winners Announced for 2020 AMI Awards for Marketing Excellence
The Australian Marketing Institute (AMI) has announced the winners for the 2020 AMI Awards for Marketing Excellence at this year’s virtual award ceremony. In its 39th year, the Marketing Excellence Gala celebrates hundreds of individuals and organisations who have achieved extraordinary success from innovative and effective marketing practices. The virtual ceremony showcased the winners for… Continue reading Winners Announced for 2020 AMI Awards for Marketing Excellence
AMI Awards for Marketing Excellence 2020: WA Finalists Reveal
Established in 1982, The Australian Marketing Institute Awards for Marketing Excellence have become the most established and respected Marketing Awards in Australia. For 39 years, the AMI Awards have celebrated individuals and organisations who have achieved extraordinary success in innovative and effective marketing practices. The AMI Awards have evolved over the years in response to new… Continue reading AMI Awards for Marketing Excellence 2020: WA Finalists Reveal
McKinsey: Resetting the gameboard to survive and thrive
In many ways, in many markets, today’s global pandemic has reset the game board. Now brand leaders are forced to regain lost ground, while brand laggards willing to act quickly, decisively and boldly have a chance to lead. New research from McKinsey surfaces the extent of Covid-19 pandemic’s impact on brands. The main theme of the pandemic’s story… Continue reading McKinsey: Resetting the gameboard to survive and thrive
PWC Australia Rebooted report: How COVID-19 is shaping the future
Price Waterhouse Cooper has released its report ‘Australia Rebooted’ which discusses resetting Australia’s economy after Covid-19. Covid-19 has had significant impacts on businesses both globally and in Australia. The future of Australia’s economy relies on how governments, businesses and individuals respond. The Australia Rebooted 2020 report warns that residing back to ‘normal’ after the ‘recovery’ would… Continue reading PWC Australia Rebooted report: How COVID-19 is shaping the future
IBM CMO Jodie Sangster, Volvo’s Julie Hutchinson join Deloitte economist and Rob Brittain on Australia’s ad spend black hole and why 'how we marketing has changed forever'
Deloitte partner John O'Mahony says advertising and marketing "definitely has a perception issue" amongst executive leadership while arguing marketing drives growth and shouldn't be a cost centre. Volvo and IBM marketers respond on their strategic shifts and hurdles in moving to brand over short-term tactics. Rob Brittain, co-author with Peter Field on the Communications Council's landmark Australian advertising study, cuts through with answers.
For Love or Money™ 2020: Latest customer loyalty research
For Love or Money™, the research study that tracks key trends and insights on customer loyalty revealed its 2020 results. The 8th annual customer loyalty research study showed that loyalty program members want brands and companies to think outside the box when it comes to the rewards on offer. The research was commissioned by the customer loyalty consultancy,… Continue reading For Love or Money™ 2020: Latest customer loyalty research