Mark Jones, the CEO and Chief Storyteller of Filtered Media, talks us through the importance of ‘Belief Moments’ for effective brand storytelling. Back in 1994 a man called Jeff Bezos discovered this thing called the internet. He’d read usage was growing at 2,300 percent and a lightbulb went off. This thing might be good for… Continue reading What is your brand story? It matters more than you think
Author: admin
Australian Marketing Industry Shines at the Australian Marketing Institute’s 2018 Marketing Excellence Awards
Wednesday night marked the 2018 AMI Awards for Marketing Excellence Gala Dinner. Now in its 36th year, the AMI recognises professional excellence in marketing practice across diverse customer, budgets and strategic approaches. This year more than 200 organisations from all around Australia entered the Awards and more than 400 people attended the event at Sheraton… Continue reading Australian Marketing Industry Shines at the Australian Marketing Institute’s 2018 Marketing Excellence Awards
Marketing 2019 & Beyond: Trends and Predictions
Each year the Australian Marketing Institute attracts some of Australia’s finest marketing minds to share their thoughts on the marketing trends they think will define and re-shape how we approach the future. Marketing 2019 & Beyond: Trends and Predictions is an opportunity to gain valuable insider knowledge from some of the industry’s most experienced and… Continue reading Marketing 2019 & Beyond: Trends and Predictions
AMI & Navitas College to co-develop Professional Year Marketing program
AMI is excited to announce the development of a Professional Year Marketing program, in conjunction with its partner Navitas, to assist final year marketing students develop the necessary work-readiness skills required for successful entry into the Australian workplace. The intent is to implement an industry-focused 18-week work-readiness program, comprising of one day per week face… Continue reading AMI & Navitas College to co-develop Professional Year Marketing program
APPA Promotional Product Excellence Awards Winners Announced
On August 23, the Australasian Promotional Product Association (APPA) announced the winners of the prestigious and highly sought after APPA Promotional Product Excellence Awards at an exciting award ceremony and gala dinner held at The Star in Sydney in front of 400 of the promotional products industry elite. Proving the power of promotional products, the… Continue reading APPA Promotional Product Excellence Awards Winners Announced
AMI & Icon Agency Announce Partnership
Australia’s peak professional association for marketers, the Australian Marketing Institute (AMI), is pleased to announce the appointment of Icon Agency as its official PR Partner for all national communications in 2018/2019. Icon Agency will work to promote AMI’s expanded professional development and events program, alongside assisting the AMI to build membership and brand awareness. Announcing… Continue reading AMI & Icon Agency Announce Partnership
Roll of Honour for Members – August 2018
We’re proud to build a strong community of marketers who dedicated to their continuing professional growth and we would like to honour longstanding members of the Institute for their ongoing support and contributions! Below is the list of AMI Members who celebrate their “milestone” membership anniversary in 2018. We are thankful to have a strong,… Continue reading Roll of Honour for Members – August 2018
Tony Palmer Award winner – Sean Woo
For more than 40 years, the Monash Marketing Awards for Excellence have celebrated the discipline of marketing and acknowledged outstanding marketing students. This year, Sean Woo received the Tony Palmer Award, which includes 12 months of mentoring by Monash marketing alumnus, Tony Palmer, President of Global Brands and Innovation at Kimberly Clark. “I’m very excited… Continue reading Tony Palmer Award winner – Sean Woo
For Love or Money 2018 – The Point of Loyalty
For Love or Money 2018, an Australian research study that takes the pulse on trends and insights into customers’relationships with loyalty programs and their impact on customer loyalty. The study which was authored by Adam Posner, founder and CEO, The Point of Loyalty provides customer loyalty and retention strategies and programs and strategic loyalty research. These have been… Continue reading For Love or Money 2018 – The Point of Loyalty
APPA Leadership Conference: What are the Essentials of a Great Leader?
APPA Leadership Conference The second annual Leadership Conference of AMI Business Partner, the Australasian Promotional Products Association, was an outstanding success. APPA doubled the number of delegates in attendance in 12 months, selling out well before the event and were supported by a great range of new sponsors (including AMI as a valued Speaker Sponsor).… Continue reading APPA Leadership Conference: What are the Essentials of a Great Leader?