Fortress Games, the Australian gaming and interactive experiences company, has appointed Organic, One Green Bean and the Havas Network to handle its PR, social and content.
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P&G goes hard for Paris 2024 Olympics and Paralympics
Procter & Gamble (P&G) has unveiled it’s plans to roll out Olympic and Paralympic-inspired campaigns across more than 30 of its brands to leverage the opportunity of the upcoming Paris games.
KFC, Telstra, ALDI top inaugural Australian Top 10 Favourite Ads survey
The Research Agency (TRA) has extended its New Zealand’s Top 10 Favourite Ads survey, with KFC’s ‘Look on the Fried Side of Life’ taking out the top spot in the inaugural Australian rankings.
Kantar unveils blueprint for brand growth based on differentiation, being more present and predisposing people as growth levers
Optimising distribution, customer journeys, range, pack, pricing and promotions can win your brand 7x more buyers versus those present in only of buying occasions, according to Kantar.
Pizza Hut Australia slapped with $2.5m fine for breaching spam laws
The Australian Communications and Media Authority (ACMA) has issued Pizza Hut Australia a hefty $2,502,500 fine for breaching Australian spam laws, following an investigation into more than 10 million marketing messages across a four-month period from January to May 2023.
Val Morgan Digital study reveals ‘Money Dysmorphia’ among young Australians
New finance research study on ‘Money Dysmorphia’ among young Australians conducted by Val Morgan Digital has revealed a distorted view of financial health that’s leading to contradictory and potentially harmful financial behaviours.
News Corp cracks data interoperability with new Google and LiveRamp deals; beefs up ‘plug and play’ customer insights in bid to tackle fragmentation, privacy pincer, big tech’s hegemony
News Corp went large on tech at its D_Coded event, touting new data and targeting tools that it says will have advertisers future-proofed for life after cookies and an accelerated privacy overhaul that now has brands scrambling. A new customer insights unit is at the forefront of its big play, with segmentation capabilities buoyed by data interoperability partnerships with Google and LiveRamp, and sporting a clutch of new features including location targeting, programmatic booking, a new analytics dashboard and an AI concierge. Magna boss Lucy Formosa Morgan reckons it’s going to land with agencies – but stopped short of saying it puts daylight between the publisher and its local rivals.
Samsung and CHEP Network merge gaming and everyday life in ‘Clash of Commuters’ Fortnite campaign
Samsung Electronics Australia, in collaboration with CHEP Network and Livewire, has launched ‘Clash of Commuters’, a gaming marketing campaign that blends the virtual world of gaming with the everyday experiences of Australian commuters on Fortnite Creative.
NielsenIQ unveils ‘NIQ Ask Arthur’: a GenAI-powered tool for streamlined data analysis
NielsenIQ (NIQ) has launched an AI-based tool, ‘NIQ Ask Arthur’, which has been integrated into NIQ Discover. The tool offers AI-guided global search and personalised recommendations, aiming to streamline data analysis and facilitate informed decision-making. The development of ‘NIQ Ask Arthur’ has been led by NIQ Labs, the innovation arm of NIQ.
New On the Menu challenges social stigma around frozen food with new brand strategy
On The Menu, a prominent frozen ready-meal brand under the Patties Food Group umbrella, is hoping to overcome ‘freezer shame’ with a refreshed brand strategy and national campaign in collaboration with TBWAMelbourne.