What kept you awake at night during 2017? Integrating our CRM and Digital Environment to enhance customer engagement strategy Customer acquisition was imperative to drive engagement, efficiencies, and true customer-centricity. Always a work in progress. Balancing leadership and management demands across a large team and two countries. What have you achieved this year? Development of… Continue reading Year in Review with Senior Marketers: Grant Steyn
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AMI Member Spotlight: Paul Vittles
Me and Jacs have just had a lovely holiday in the UK for a month, including our Silver Wedding Anniversary celebrations. It was fantastic seeing family and friends, but never enough time to see everyone. We’re planning to be in Australia for another 3 years (that will make it 15 years in Australia) and will then relocate… Continue reading AMI Member Spotlight: Paul Vittles
Marketing industry recognises excellence, celebrates success at annual state AMI Awards in Victoria
Victoria marketing professionals have gathered inside Pullman Melbourne On the Park to celebrate the success of the Victoria industry’s most outstanding achievements of the year at the 2017 Australian Marketing Institute (AMI) State Awards for Marketing Excellence Presentation. Top state honour for the Marketing Team of the Year went to ME Bank, while Matthew Lee… Continue reading Marketing industry recognises excellence, celebrates success at annual state AMI Awards in Victoria
Year in Review with Senior Marketers: John Clay
What kept you awake at night during 2017? The biggest issue that kept me awake this year concerned a major legal issue that we faced and the subsequent communications to all key stakeholders. Crisis communications management in a 24 hours “always on” global media landscape was challenging and certainly enhanced my experience and capabilities. What… Continue reading Year in Review with Senior Marketers: John Clay
CPM Spotlight: Michelle Jacobs
Michelle first studied a Bachelor of Science (Genetics) at UNSW, before deciding to enter the journalism world. She has worked at a number of the top broadcasters in both radio and television including a five-year stint at the ABC, on news & current affairs programs such as “Lateline”. Following the completion of her Business Diploma… Continue reading CPM Spotlight: Michelle Jacobs
CPM Spotlight: Mitchell Mackey
Marketing leaders must be conductors who orchestrate the differentiated experience as the primary driver of competitive advantage for their insights-led, fast and connected brands in today’s age of the customer. That’s the view of prominent marketer Mitchell Mackey, who says we must be committed to operating at the intersection of marketing and technology. “Translating the… Continue reading CPM Spotlight: Mitchell Mackey
Year in Review with Senior Marketers: Vanessa Lyons
What kept you awake at night during 2017? Not much keeps me awake as I am a great sleeper! Certainly a focus of mine, however, has been to identify approaches to affect greater influence amongst our Executive team and Board, so we can achieve our outcomes faster. What have you achieved this year? Aligning the broader… Continue reading Year in Review with Senior Marketers: Vanessa Lyons
CPM Spotlight: Peta Imber
Peta Imber is the Principal of The Deptford Group Pty Ltd, an organization which prides itself on its work with small to medium enterprises in Greater Western Sydney in the fields of business planning, strategic marketing, communication, and administrative support services. Peta’s experience has spanned over 20 years as a service marketer primarily in the… Continue reading CPM Spotlight: Peta Imber
Roll of honour for longstanding members
We’re proud to build a strong community of marketers who dedicated to their continuing professional growth and we would like to honour longstanding members of the Institute for their ongoing support and contributions! Below is the list of AMI Members who celebrate their “milestone” membership anniversary in 2017. We are thankful to have a strong, growing… Continue reading Roll of honour for longstanding members
Roll of honour for longstanding members – December 2017
We’re proud to build a strong community of marketers who dedicated to their continuing professional growth and we would like to honour longstanding members of the Institute for their ongoing support and contributions! Below is the list of AMI Members who celebrate their “milestone” membership anniversary in 2017. We are thankful to have a strong, growing… Continue reading Roll of honour for longstanding members – December 2017