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Why Professional Networking Is Essential for Your Career..
Why professional networking is essential to your career. We explore the types, benefits of professional networking and provide some tips to become an effective ...
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Digital Australia 2024 report: Social media dominates as Tik..
A new report from Meltwater and We are Social shows hefty growth in social engagement on TikTok, ongoing loyalty to Facebook and significant advertising dollars...
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Brand Finance' most valuable 100 Australian brands 2024..
Brand Finance Australia has unveiled its 'Australia 100 2024' report, ranking the nation's 100 most valuable and strongest brands. The total valu...
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2024 AMI Marketing Excellence Awards winners announced..
The Australian Marketing Institute (AMI) is thrilled to announce the national winners of the 2024 AMI Marketing Excellence Awards, the premier event recognising...
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Building Your Marketing Career Your Way..
The practise of Marketing in Australia has always been a rewarding career path, however with the more recent onset of the digital revolution, social media and o...
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‘We’re coming to the end of the beginning with AI..
Telstra's digital and loyalty chief, Jeremy Nicholas, says adopting AI to date has garnered 8-10 per cent productivity gains in the content supply chain, plus s...
‘It’s all about emotional manipulation … f..
Australia's online safety watchdog has a new target in its sights: AI companions. eSafety Commissioner Julie Inman Grant has fired warning shots at a growi...
Intensifying competition sees insurance brands up ad spend..
Australian insurance brands increased their ad spend in the year ending August 2025, owing, says Nielsen, to intense competition between established and emergin...
‘Cosy’ brand management roles are out, ‘trust managers..
You can be on the wrong side of the emerging AI skills shortage as a marketer, or "you can actually get paid a shitload of money and be poached left, right and ...
Arnott’s and The Block replace tools for snacks in the..
Arnott's has released its latest promo venture, 'The Bikkie Belt', a wearable tradie holster designed to keep its popular biscuits within easy reach....
Under Armour secures five-year partnership with Canberra Rai..
Under Armour has announced a significant five-year partnership with the Canberra Raiders, marking its inaugural collaboration with an NRL club....
Government to go live this weekend with social media ban ads..
A national education campaign that includes TV, radio, print and socials will commence this Sunday (19 October) to prepare Australians for the new social media ...
ACMA introduces SMS sender ID register to combat brand imper..
The Australian Communications and Media Authority (ACMA) has announced new regulations requiring organisations using branded identifiers in SMS messages to regi...