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Why Professional Networking Is Essential for Your Career..
Why professional networking is essential to your career. We explore the types, benefits of professional networking and provide some tips to become an effective ...
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Digital Australia 2024 report: Social media dominates as Tik..
A new report from Meltwater and We are Social shows hefty growth in social engagement on TikTok, ongoing loyalty to Facebook and significant advertising dollars...
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Brand Finance' most valuable 100 Australian brands 2024..
Brand Finance Australia has unveiled its 'Australia 100 2024' report, ranking the nation's 100 most valuable and strongest brands. The total valu...
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2024 AMI Marketing Excellence Awards winners announced..
The Australian Marketing Institute (AMI) is thrilled to announce the national winners of the 2024 AMI Marketing Excellence Awards, the premier event recognising...
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Building Your Marketing Career Your Way..
The practise of Marketing in Australia has always been a rewarding career path, however with the more recent onset of the digital revolution, social media and o...
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Super Retail Group reports stronger sales, NPAT dip and high..
Super Retail Group has reported single-digit growth in group sales to $4.1 billion for the FY25 year, but seen a slight dip in gross margins and net profits. Bu...
How AI video is quietly changing the way we market..
AI video isn’t the future. It’s already here. And it’s making creative marketing faster, cheaper and more cinematic tha...
The Coffee Club unveils ‘nowstalgic’ rebrand and..
The Coffee Club has announced a comprehensive rebrand, embracing a 'nowstalgic' approach that merges nostalgic elements with modern design....
Paypal Australia and YouGov report: Half of Aussies adopt AI..
PayPal Australia and YouGov have unveiled research highlighting adoption of AI in online shopping among Australians with almost half of those surveyed saying th...
Brands failing to keep up with culture suffer pricing power ..
Brands with high cultural relevance grow six times more than brands with low cultural relevance, according to Kantar data. But that same data shows the volume o...
Atomic 212’s Sonar Study challenges focus on attention..
Atomic 212's market research tool, Sonar, has released a new study titled 'Deeper Than Attention', examining ad receptivity across various age groups and channe...
When customers love you but prospects hate you: Forrester’..
In the experience economy, reputation is currency, and Tesla's balance sheet is being revalued in real time. In 2024, Tesla was riding high. Customers were...
Openmarkets Group appoints Max Bonpain to CMO role..
Openmarkets Group (OMG) has announced the appointment of Max Bonpain as its new Chief Marketing Officer. Bonpain brings over 25 years of marketing experience to...