Webinar

In today’s digital landscape, search is no longer confined to just Google. From AI-driven search engines, YouTube, local Search, voice assistants, to social media platforms and e-commerce marketplaces, your customers are searching everywhere.

The intersection of Generative AI and advertising represents a crucial turning point, highlighted by recent developments in academic research and practitioner application. The research done by Swinburne University of Technology explores the synergy between AI and human creativity through interviews with senior advertising executives.