Australian sexual health and wellness brand, Moments, has debuted its first AI-powered chatbot, BlissBOT, and customer loyalty club, Bliss Club.

The chatbot, powered by SpiderX AI technology, is currently live in beta mode and offers personalised and reliable information on female-focused sexual health and wellness topics. BlissBOT is available for use via voice or text conversations through the Moments website and provides product recommendations tailored to each customer’s preferences.

“Launching two business firsts in the same week is incredibly exciting. BlissBOT is a first-of-its-kind integration for Moments and was developed as part of our ongoing commitment to empower more women to take control of their sexual health and wellness. We know from our own consumer research that some women can feel embarrassed when discussing sensitive sexual health and wellness topics such as contraception. As a result, we wanted to create a convenient and discreet way for customers to gain trusted advice hence BlissBOT”, said Nikhil Daftary, Managing Director of Moments.

BlissBOT merges AI-driven innovation with user-centric design and aims to create a safe way for women to access trusted information and advice. Users can interact naturally with BlissBOT via text or verbal conversations, making it more inclusive and intuitive, especially for those that may feel less comfortable with typing or navigating apps.

“It has been programmed and rigorously tested to provide accurate and empathetic advice tailored to each customer’s needs, highlighting our commitment in providing shame-free sex education for women,” Daftary continued.

As well as the BlissBOT, Moments launched its first loyalty program this week which rewards and recognises customers for their brand loyalty. Through Bliss Club, customers can earn and redeem rewards on every sale made via the Moments website. Members of the loyalty club will receive exclusive deals and discounts as part of the programme before anyone else.

“Over the last 7 years, we’ve built up an incredible base of millions of customers, many of which are repeat buyers. Offering those people exclusive deals through the Bliss Club is our way to give something back,” Daftary said.

Moments is a brand and trademark of Coral Healthcare, launched in Australia in 2017. Moments started off with manufacturing premium latex, vegan and safe quality condoms, and has also launched pleasure toys as part of a second phase brand refresh.