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Colonial First State leverages AI for enhanced customer supp..
Colonial First State (CFS) is advancing its customer support and business operations through the integration of generative AI tools. In collaboration with Avana...
Unilever reports 3.4% sales growth amidst Ice Cream demerger..
Unilever has reported underlying sales growth of 3.4% in the first half of 2025, supported by balanced gains in volume and price, as the company prepares to dem...
‘Naughty boys and girls’: Privacy regulator ‘has had a..
If you're in the business of advertising, customer-facing tech, media, data sharing, including the 'anonymised' first party type – or collect customer an...
Car yard confusion, EV hesitancy and campaign cut through: W..
Emotive human connection that cuts through the car yard clutter and sells Volkswagen's brand and driving heritage first, its trio of new electric vehicles secon...
ACCC fines Webjet $9 million for misleading airfare pricing ..
The Federal Court has imposed a $9 million penalty on Webjet for making false or misleading statements regarding airfare prices and booking confirmations. The t...
Wattie’s extends ‘Feed the Love’ platform ..
Kraft Heinz's frozen meals brand, Wattie's, has launched a new integrated campaign aimed at young New Zealanders. The campaign is creatively led by brand activa...
New brand playbook: How Zyrtec and Publicis put engagement b..
Antihistamine brand Zyrtec has written a new brand playbook – a printed kids story that along with "mumfluencer" Phoebe Burgess and a tight paid-owned-earned ...
Medibank confirms former Swinburne Uni marketing chief Carol..
Medibank has recruited former Swinburne University marketing chief, Carolyn Bendall, as interim CMO, a role left vacant since the tragic passing of Lisa Ronson ...