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Why Professional Networking Is Essential for Your Career..
Why professional networking is essential to your career. We explore the types, benefits of professional networking and provide some tips to become an effective ...
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Digital Australia 2024 report: Social media dominates as Tik..
A new report from Meltwater and We are Social shows hefty growth in social engagement on TikTok, ongoing loyalty to Facebook and significant advertising dollars...
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Brand Finance' most valuable 100 Australian brands 2024..
Brand Finance Australia has unveiled its 'Australia 100 2024' report, ranking the nation's 100 most valuable and strongest brands. The total valu...
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Building Your Marketing Career Your Way..
The practise of Marketing in Australia has always been a rewarding career path, however with the more recent onset of the digital revolution, social media and o...
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2024 AMI Marketing Excellence Awards winners announced..
The Australian Marketing Institute (AMI) is thrilled to announce the national winners of the 2024 AMI Marketing Excellence Awards, the premier event recognising...
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Treasury Wine Estates unveils ‘Treasury CollectiveR..
Treasury Wine Estates (TWE) has established a new global premium division named 'Treasury Collective' complete with branding and highly experienced leader, Angu...
Hiring up, pay packets fatter, commercial growth marketers i..
Global reports of mass job cuts from AI are getting more frequent. Trump's tariffs rattled markets. But closer to home, Perceptor's new Market Trends & Sala...
Dentsu taps Evidenza synthetic audiences for media planning..
Dentsu has struck a strategic partnership with Evidenza to integrate synthetic audiences into its media planning processes. This collaboration aims to develop a...
Dendy Cinema pays $19,800 penalty for alleged drip-pricing p..
Dendy Cinema has paid a penalty of $19,800 following allegations by the Australian Competition and Consumer Commission (ACCC) of engaging in 'drip-pricing' prac...
BMW dances with Okto the Octopus to highlight new control un..
BMW has unveiled a new brand campaign titled 'Meet Okto the Octopus', featuring a video with a dancing octopus. This campaign serves as a metaphor for BMW's lat...
Super Cannes 25: Suncorp’s Brand, CX boss Mim Haysom on in..
Cannes was heaving with influencers striking deals, but the message from top marketers, academics and consulting firms was consistent: Go back to fundamentals o...
Breaking the ideation bottleneck: Suncorp Bank’s decis..
At Suncorp Bank, the humble marketing brief could be headed for the corporate archive. In its place? AI-generated strategy, cooked up in real time by business p...
Kathryn Illy departs Destination NSW after four years as CMO..
Just weeks after debuting a version 2.0 of Destination NSW's brand positioning work, its GM of consumer marketing, Kathryn Illy, has hung up her hat and is leav...