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Why Professional Networking Is Essential for Your Career..
Why professional networking is essential to your career. We explore the types, benefits of professional networking and provide some tips to become an effective ...
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Digital Australia 2024 report: Social media dominates as Tik..
A new report from Meltwater and We are Social shows hefty growth in social engagement on TikTok, ongoing loyalty to Facebook and significant advertising dollars...
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Brand Finance' most valuable 100 Australian brands 2024..
Brand Finance Australia has unveiled its 'Australia 100 2024' report, ranking the nation's 100 most valuable and strongest brands. The total valu...
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2024 AMI Marketing Excellence Awards winners announced..
The Australian Marketing Institute (AMI) is thrilled to announce the national winners of the 2024 AMI Marketing Excellence Awards, the premier event recognising...
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Building Your Marketing Career Your Way..
The practise of Marketing in Australia has always been a rewarding career path, however with the more recent onset of the digital revolution, social media and o...
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Uber and Snapchat unveil AI-powered campaign featuring Shani..
Uber and Snapchat have launched a new advertising campaign in Australia titled "Can't Do That If You're Driving." The campaign features global music icon Shania...
NAB nabs former QBE marketing chief David Hirsch as personal..
National Australia Bank (NAB) has nabbed former QBE GM of marketing and customer insights, David Hirsch as the Personal Bank Marketing Executive....
Guzman y Gomez makes first dedicated director of marketing A..
Fresh from cracking $1bn in network sales and opening another 39 locations, Guzman y Gomez is bringing on Woolworths brand and marketing GM Claire West as its f...
Devondale debuts ‘The Cow Knows How’ campaign..
Devondale has debuted a new campaign 'The Cow Knows How' aimed at winning over grocery buyers who prioritise quality, simplicity and reliability in cooking....
Australia’s buying cycles blow out versus global markets, ..
Australian B2B brands have reported a double digit blow out in sales cycles even as global firms are cutting the time to close a deal. But those tapping AI in t...
Endeavour Group hires ex-Qantas exec as first customer chief..
Endeavour Group has recruited former Qantas Chief Customer and Digital Officer Catriona Larritt as its new Chief Customer Officer and Supercheap Auto MD Benjami...
David Jones revives iconic jingle with artist Budjerah..
David Jones has unveiled a re-recorded version of its iconic jingle, marking the first update in 25 years. The new rendition features ARIA Award-winning artist ...
Bridging the Academic-Practitioner Gap in Marketing..
"We're really lucky that we're competing against a lot of ways of getting this [customer] information that are both incredibly expensive and incredibly inaccura...