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Artline reinforces reliability in ‘Up Tor The Challeng..

ACCO Brands Australia's Artline has launched a new campaign to bolster its reputation for crafting tools that deliver resilience, precision, and reliability....

Westpac marketing chief departs amid power shifts for contro..

Westpac's chief marketer Annabel Fribence has departed the bank amid a strategic and reporting overhaul under new CEO Anthony Miller. Former marketing and brand...

Rivers brand to shutdown as Mosaic Brands fails to secure sa..

As many as 136 Rivers stores are set to close across Australia by mid-April 2025, as the retailer's receivers and voluntary administrators confirm a sale of the...

Woolworths and Coles now Australia’s most distrusted b..

The latest Roy Morgan Risk Monitor data has seen Woolworths and Coles take a huge hit to their reputations, recording the highest levels of distrust since Roy M...

Myer and Apparel Brands merger gets overwhelming shareholder..

Myer shareholders have voted overwhelmingly in favour of a merger with Premier Investments' Apparel Brands portfolio including Just Jeans, Jay Jays, Portmans, D...

Snooze launches new ‘Amazing’ tagline in new bra..

Australian retailer Snooze has launched a new campaign introducing the refreshed brand platform, 'Every day, every night amazing'....

Market share up 19%, profit 18%: Hard data from System1, Kan..

According to System1, consistency in creative translates to +10 per cent sales value gain, +18 per cent profit gain and +19 per cent market share gain. Its...

Just When You Figured Out Generative AI… Here Comes Agenti..

As we embrace 2025, a new AI powerhouse is reshaping the marketing landscape: Agentic AI. Unlike Generative AI—which creates reactive outputs...