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Performance marketing: Cupra power trio plot 7-second burn through auto market, back distinctiveness to skew younger, hit early speed humps

Performance marketing: Cupra power trio plot 7-second burn through auto market, back disti..

August, 2024
Articles
7-Eleven launches new mobil fuel range with high-octane campaign

7-Eleven launches new mobil fuel range with high-octane campaign..

August, 2024
News
Temple & Webster bucks soft market and reports 26% lift in revenues; flags marketing and AI investments as key to growth

Temple & Webster bucks soft market and reports 26% lift in revenues; flags marketing ..

August, 2024
News
Sir Martin Sorrell on the $9bn valuation wipeout of his new-world holdco S4Capital – and why Publicis, Omnicom, Havas are ‘premier league’ players; Dentsu, WPP, IPG in ‘second division’

Sir Martin Sorrell on the $9bn valuation wipeout of his new-world holdco S4Capital – and..

August, 2024
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Sir Martin Sorrell on the $9bn valuation wipeout of his new world holdco S4Capital – and why Publicis, Omnicom, Havas are ‘premier league’ players – Dentsu, WPP, IPG ‘second division’

Sir Martin Sorrell on the $9bn valuation wipeout of his new world holdco S4Capital – and..

August, 2024
Articles
‘Intensely worried’: Australia’s squeezed middle ditches eating out, entertainment to ride out cost of living crunch – but AMP and NAB chief economists warn on job cuts

‘Intensely worried’: Australia’s squeezed middle ditches eating out, entertainment t..

August, 2024
Articles
‘It’s the only way I learnt to add value at the ABC (and made people want to talk to a marketer)’: Audience and marketing chief Leisa Bacon on proving naysayers wrong – and what’s next

‘It’s the only way I learnt to add value at the ABC (and made people want to talk to a..

August, 2024
Articles

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Welcome to AMI’s new National Membership Manager, Lorri Loca

Welcome to AMI’s new National Membership Manager, Lorr..

We’re thrilled to announce Lorri Loca as AMI’s new National Membership Manager. With a wealth of experience in membership management, Lorri has successfully...

Bunnings seeks review of Privacy Act breach finding over facial recognition tech trial

Bunnings seeks review of Privacy Act breach finding over fac..

Bunnings, the Australian household hardware chain, has been found guilty of breaching the Privacy Act by the Privacy Commissioner for its use of facial recognit...

Harvey Norman and Latitude to appeal ASIC ‘misleading conduct’ findings

Harvey Norman and Latitude to appeal ASIC ‘misleading ..

Harvey Norman and Latitude Finance have been found guilty by the Federal Court for misleading consumers through an advertising campaign for a 60-month interest-...

Bin it to win it: TerraCycle boss unpacks how recycling drives customer acquisition, higher footfall, bigger baskets for Walmart, BiC, Big W – trick is aligning KPIs to P&L

Bin it to win it: TerraCycle boss unpacks how recycling driv..

Fifty per cent of consumers participating in Walmart's car seat recycling program were net new customers for the retailer. BiC's writing instruments and Royal C...

Top 7 B2C CMO Challenges in 2025

Top 7 B2C CMO Challenges in 2025..

Article by: James Keeler, November 2025 I’ve spoken to a lot of senior marketing and digital people recently, and I’ve noticed some trends for marketing ...

What’s your career plan for 2025?

What’s your career plan for 2025?..

As 2024 draws to a close (where did the past year go?), many of you will be assessing your career progress, this past year, and start thinking about what 2025 w...

Beyond retail media: GroupM makes commerce play to connect brand-trade pools, measure ads to sales growth and dump ‘dumb’ ROAS metrics

Beyond retail media: GroupM makes commerce play to connect b..

GroupM is making a major play for commerce revenues as retail media continues to rise. Ex-Amazon and IPG Mediabrands' Cadreon boss, Marc Lomas, is spearhea...

Brands should prioritise social issues to resonate with Australians: study claims

Brands should prioritise social issues to resonate with Aust..

The Growth Distillery, in collaboration with The Research Agency, has released a study titled 'Needs of the Nation'. The study aims to assist marketers in unloc...