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‘No long-term brand plan, two marketers’: SPC CMO reshap..

Iconic Australian FMCG SPC had a massive 87 per cent brand awareness and a strong portfolio when CMO, Peta Allsopp joined the new-look leadership team. The bad ...

Martech spend at 10-year low, broader budgets crunched but p..

Gartner's latest global CMO survey finds marketing budgets as a percentage of company revenues are at a five-year low. Martech spending is its lo...

Honda Australia to build in-house agency, appoints Howatson+..

Honda Australia has announced a significant reshaping of its marketing and agency model, ditching Zenith Media, Wavemaker and TRP and appointing Howatson+Compan...

National Breast Cancer Foundation recruits Futurebrand Austr..

The National Breast Cancer Foundation (NBCF), Australia's leading not-for-profit organisation funding breast cancer research, has teamed up with FutureBran...

ACCC publishes interim digital platforms report, raises conc..

The Australian Competition and Consumer Commission (ACCC) has published the initial findings of its digital platforms services inquiry, raising concerns over co...

Telstra cuts up to 2800 jobs amidst sweeping structural chan..

Telstra has confirmed that up to 2,800 jobs may be on the chopping block as the telecommunications business looks to introduce a range of cost cutting measures ...

Where partnerships get interesting: Crown, Initiative, Param..

Nine months into debuting a much-needed brand repositioning, Crown Melbourne has debuted a unique restaurant experience onsite manned by Alumni chefs of TV real...

Accor connects up with Everyday Rewards on first points tran..

Accor and Everyday Rewards have joined forced to give Accor's lifestyle loyalty programme members, ALL - Accor Live Limitless, the ability to transfer thei...