Dr. Abas Mirzaei Senior Lecturer in Marketing, at Macquarie Business School In recent years, the corporate world has witnessed a significant shift in the ap...

Attention all Certified Practising Marketers: Looking to secure more certification points this year? Thanks to a new partnership between the Australian Marketin...

Being part of a professional body, such as the Australian Marketing Institute (AMI), provides you with an invaluable range of professional development, networki...

Optimising distribution, customer journeys, range, pack, pricing and promotions can win your brand 7x more buyers versus those present in only of buying occasio...

Samsung Electronics Australia, in collaboration with CHEP Network and Livewire, has launched 'Clash of Commuters', a gaming marketing campaign that blends the v...

New finance research study on 'Money Dysmorphia' among young Australians conducted by Val Morgan Digital has revealed a distorted view of financial health that'...

NielsenIQ (NIQ) has launched an AI-based tool, 'NIQ Ask Arthur', which has been integrated into NIQ Discover. The tool offers AI-guided global search and person...

On The Menu, a prominent frozen ready-meal brand under the Patties Food Group umbrella, is hoping to overcome 'freezer shame' with a refreshed brand strategy an...