Rebecca Alexander-Head has become the new general manager of customer insights at Super Retail Group.

Alexander-Head was most recently with KPMG, heading up client business development director across retail, CPG and the food sector. She was previously client insights leader for two-and-a-half years.

Before KPMG, Alexander-Head was director of strategy and insights at Seven West Media. Her resume also includes account and planning insights roles with Millward Brown Sydney & UK and Diageo.

The GM of customer insights role is a newly created one within the ASX-listed Super Retail Group, a spokesperson confirmed. “This is a newly created role, key to building on our strategic objective of leveraging closeness to the customer. We’re delighted to welcome Rebecca to Super Retail Group,” the company stated.

In revealing the news on LinkedIn, Alexander-Head said she was “thrilled to be about to work with some of the most exciting brands on the high street as I join the Super Retail Group as General Manager of Customer Insight”.

Last month, the group also confirmed its chair, Sally Pitkin, will retire from the board at the upcoming AGM, with non-executive director, Judith Swales, taking on chair responsibility from 24 October 2024. Swales boasts of board experience across Virgin Australia, Dulux Group and Fosters. She was previously the MD of Heinz Australia and CEO and MD of Goodyear Dunlop.

“In her three years on the Board, Judith has played an important role in Board and Committee deliberations, providing a future-focused perspective based on market and customer trends. I look forward to working with Judith as Chair-elect over coming months to ensure a smooth transition,” Pitkin said in a statement.