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May, 2019

Universities awarded accreditation for delivering quality programs to students

As the leading professional marketing association in Australia, the AMI serves a key role as the conduit bringing together industry and academia through accreditation. A successful marketing career is founded on choosing to study the right marketing program. By selecting a program rigorously vetted by Australia’s leading marketing body, you can be confident that you are participating in a quality program examined by an independent third-party, with knowledge of the needs of industry and practitioners of tomorrow.

As a member of the Accreditation Board, Demetri Hughes, longstanding member and former State Committee Chair recently visited Melbourne to award Melbourne University of Technology and La Trobe University with their  accreditation certificates.

 

Dr. (HC) Shesh Ghale, Chief Executive Officer

 

Melbourne Institute of Technology (MIT) being awarded their accreditation. (From left) Demetri Hughes, AMI, Ms Kris Nicholls, Head, School of Business and A/Prof Matt Muskat, UG Course Coordinator.

During the ceremony, Demetri Hughes delivered an industry presentation delivered to MIT students beforehand on ‘Digital Foundations for Business Growth’.  Industry presentations at universities on topical subject areas has been a regular activity that AMI representatives perform on request at various universities, as part of AMI’s commitment to engaging students.

The degrees awarded with AMI Accreditation on this day, include:

  • Bachelor of Business (Marketing)
  • Bachelor of Business (Digital Marketing)
Demetri Hughes with Mr Levi Butler, Under-Graduate student studying Bachelor of Business [Digital Marketing]. Demonstration around creating unnecessary barriers, a representation of an obstacle to a frictionless customer experience.

 

La Trobe University was also awarded their latest accreditation for a number of courses.  The accomplishment of La Trobe is particularly noteworthy for the number of accredited courses they now hold with the AMI, these programs include:

  • Bachelor of Business (Marketing Major)
  • Bachelor of Commerce (Marketing Major)
  • Bachelor of Commerce (Event Management / Marketing)
  • Bachelor of Business (Marketing)
  • Master of Marketing
  • Graduate Certificate in Marketing
  • Graduate Diploma in Marketing
  • Master of Digital Marketing
  • Graduate Certificate in Digital Marketing
  • Graduate Diploma in Digital Marketing
Professor Simon Pervan, Head of Discipline in Entrepreneurship, Innovation & Marketing at La Trobe University, Demetri Hughes, Deputy Chair – Accreditation Board, Australian Marketing Institute, Dr Malliga Marimuthu, Senior Lecturer in Entrepreneurship, Innovation & Marketing
Professor Simon Pervan, Head of Discipline in Entrepreneurship, Innovation & Marketing at La Trobe University, Demetri Hughes, Deputy Chair – Accreditation Board, Australian Marketing Institute, Dr Malliga Marimuthu, Senior Lecturer in Entrepreneurship, Innovation & Marketing

The Australian Marketing Institute’s process entails accreditation/ endorsement/recognition (validating that standards are met) and peer review to promote high standards of marketing education, to stimulate self-analysis, and to assist the institution under review to achieve its objectives. The review is conducted in a collegiate manner that includes consultation, advice, and feedback. If you would like to learn more about university accreditation, visit our website.

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