Meta’s News Media Bargaining Code rug-pull lit up the media sector and has government, regulatory and lobbyist wheels spinning – some would say belatedly, given all the warning signals. Circa $70m in publisher cash – some argue it could be $100m – from Meta will no longer be on the table later this year, leaving Google the only game in town for a newsmedia sector already seriously pressured. Smaller publishers fear Meta pulling news from its feeds in Australia – as it did when Canada attempted to strong-arm the social media giant into paying news publishers – will lead to potentially existential audience and revenue hits. And there could be widespread carnage if the Federal Treasurer ‘designates’ Meta, as is probable, forcing the tech giant into an independent arbitration process which by law means it will have to pay what the arbitrator rules between one of two fixed bids from Meta and media companies. Many argue Meta’s concerns for Australian designation means it will set international precedent for other countries to hunt billions more for newsmedia and lead to a full-scale exit of Facebook and Instagram in Australia rather than pay and trigger a costly global movement. Here’s everything you need to know on a delicate power game in which a sovereign government can’t blink against a global tech giant, leaving Meta few options but to exit Australia entirely if it chooses to break Australian law and not pay. The world’s eyes are back on Australia – for bloodsport and money. And that’s before the podcast panel gets to AI and IP rights and remuneration.
Author: admin
AAMI, Ogilvy launch new brand platform with a nod to Australian quirks
Australian insurance provider, AAMI, has launched a new brand platform and campaign that embraces the challenges and diversity of the Australian experience.
Kellogg’s celebrates 100 years in new Corn Flakes campaign via Bastion
Kellogg’s has revealed its first new brand platform in five years, partnering with integrated marketing and communications agency Bastion to launch a new campaign that follows the journey of Corn Flakes from Aussie farms to Aussie tables
Dolmio, Foodbank join forces to combat food insecurity in Australia
Mars Food & Nutrition Australia’s Dolmio brand has extended its partnership with Foodbank for the fourth consecutive year to combat food insecurity in Australia via the Collaborative Supply Program.
When a brand play delivers More Than Money: NAB’s global head of brand cites record consideration, Gen Z connection and media efficiency gains eight years on from the tagline’s launch
NAB this month launched the latest iteration of its ‘More Than Money’ platform, dubbed ‘Wrangle Your Money’, in partnership with TBWAMelbourne and Mindshare. Around since 2016 as a marketing line, the campaign platform has proven itself to be a usefully flexible brand tool for adapting to the changing needs of customers, says head of group brand, Sue Brailsford. That’s particularly important given Australia’s explosive interest rate rise and cost-of-living conditions over the last 18 months. But the proposition’s longevity is also paying off in terms of record levels of brand consideration, 20 per cent media efficiency gains and stronger consideration across Gen Z consumers..
Market mix modelling, bold brand bets and AI-powered personalisation at scale: How Domain’s CMO is reeling-in REA as greater firepower blitzes category curve
Domain CMO, Rebecca Darley, is bullish about the property marketplace’s commercial performance against its larger rival, REA Group, and she has the figures to back her up. While overall category audience growth hit 5 per cent according to Ipsos’ Spring 2023 figures, Domain more than doubled performance against its major competitor, chalking up 10.3 per cent audience growth versus its rival’s 4 per cent. Meanwhile its media business is up 30 per cent this financial year – and Darley’s targeting greater gains across utilities, finance and insurance. All of which adds directly to the bottom line for a marketer with an acute commercial focus. From building a proprietary market mix model and trebling internal data, tech and advertising team headcount, to driving dynamic AI-powered personalisation at scale, investing in a big brand platform, and emphasising internal capability, Darley believes she’s found the smarts that deliver results now resonating in the boardroom.
Australian economy is shaping up to be a tale of two halves for consumer sentiment and spending, say EY, Deloitte and Roy Morgan economists, and retail conditions are adapting to suit
Ernst & Young Oceania chief economist, Cherelle Murphy, is predicting a year of two halves for sentiment and spending as consumers with a mortgage or rental agreement trudge through months more of tougher cost-of-living conditions before getting a minor reprieve through real wage growth and tax cuts. She’s not alone – latest Roy Morgan consumer confidence figures tell a similar story of the early parts of 2024. Yet while retailers continue discount heavily after the slowest year for retail sales growth in a generation, according to Deloitte Access Economics, market indicators suggest retailers think the worst is behind for shoppers.
Over half of Australian consumers will switch brands over poor digital experience, reveals Publicis Sapient survey
A new survey by Publicis Sapient has found 53% of Australian consumers would consider switching brands if they were unsatisfied with their digital commerce experience.
Great Leap Forward (or backward): Bipartisan US House Bill takes a huge step towards an outright TikTok ban
The US House of Representatives passed a bill today that moved the country closer to an outright TikTok ban. The bill passed by 352 votes to 65 and now moves to the US Senate.
MG Motor Australia confirms leadership team across marketing, sales, HR, network and communications
MG Motor Australia has put the finishing touches on its new leadership team, with a focus on driving brand direction and evolving company strategy in the local market.