Twilio has published its annual State of Customer Engagement Report, revealing a significant perception gap in Australia, between brand’s understanding of their customers and customers’ actual views.
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Interbrand and Unyoked study explores nature’s impact on commercial creativity
A new report by Interbrand Australia and Unyoked exploring the impact of nature on commercial creativity has found less pressure even as constraints drive lateral thinking.
Fourth Mentally Healthy survey 2024 aims to illuminate mental health trends in media, marketing, and creative sectors
The fourth Mentally Healthy survey launches today, with the ambitious goal of gaining a deeper understanding of the mental health state of individuals working across the media, marketing, and creative sectors in 2024.
BCU Bank positions itself as a the best back up bank in new brand campaign
BCU Bank has embraced its challenger narrative, positioning itself as ‘A Better Back-Up’ to the big four in a new brand campaign from The Hallway.
Ellipsis unveils comprehensive map of Australia’s $6bn loyalty market
Customer loyalty consultancy, Ellipsis, has launched what it’s calling the inaugural map of Australia’s $6 billion loyalty solutions market.
New report shows unlicensed content use as a hidden threat in Australian businesses
New research reveals a concerning trend among Australian white-collar workers, with a significant 66% accessing published content in their roles, but only 7% certain their business has a licence to use the material.
Velocity Frequent Flyer and AGL Energy forge partnership on customer rewards
Velocity Frequent Flyer and AGL Energy have announced a strategic partnership that will enable Australians to earn Velocity Points through their electricity and gas plans.
La Trobe Financial’s ‘Grandpa’s Gift’ reflects shift from product-centric to human-centric messaging
La Trobe Financial, an Australian brand specialising in asset management and real estate lending solutions, has launched a new marketing campaign titled ‘Grandpa’s Gift’. Developed by creative agency Bastion, the work marks a significant shift from product-centric to human-centric messaging .
Ken Oath it’s working: Kennards’ big brand play pays off as key metrics soar, corporate customer demand busts B2B myth of rationality, ad campaign lays foundation for entire customer service strategy
Attaining 100 per cent consideration with tradies, a three-point jump in brand awareness, and 14 percentage point increase in first-choice consideration with enterprise buyers are some big proof points Kennards Hire’s Manelle Merhi has to show for her ‘Ken Oath’ creative investment. But behind the multi-year campaign is a whole experience and service commitment that’s been critical to turning a smart, fun marketing tagline into a fundamental business ethos.
4x loyalty members in 3 years, huge SOV gains, holding the line on media, playing the long game, resisting discounting amid crunched consumer spend – how ex-McDonald’s CMO Jo Feeney is reshaping jeweller Michael Hill
It’s the sort of longer-term shift in brand narrative, customer base and commercial impact strategic CMOs crave. Three years on from becoming marketing chief at jewellery retailer, Michael Hill, Jo Feeney has seen loyalty program numbers increase by 1.5 million to over 2m, average transaction values lift circa 30 per cent, and a growth cohort of customers progressively responding to its premiumisation play. Playing the strategic long game hasn’t come without its challenges – the jewellery retailer hasn’t been immune to tough retail conditions and over the first six months of the financial year, overall sales remain flat. Several stores closed and executive redundancies occurred. But the jeweller retailer is holding firm. Now Feeney is about to unveil her latest program of work: A rebrand two years in the making, stretching from refreshed design systems and brandmark to Michael Hill’s first brand ambassador and a new-look retail approach.