A new survey by Publicis Sapient has found 53% of Australian consumers would consider switching brands if they were unsatisfied with their digital commerce experience.
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Great Leap Forward (or backward): Bipartisan US House Bill takes a huge step towards an outright TikTok ban
The US House of Representatives passed a bill today that moved the country closer to an outright TikTok ban. The bill passed by 352 votes to 65 and now moves to the US Senate.
MG Motor Australia confirms leadership team across marketing, sales, HR, network and communications
MG Motor Australia has put the finishing touches on its new leadership team, with a focus on driving brand direction and evolving company strategy in the local market.
Tackling the gender pain gap: Nurofen’s long-term, responsible brand play highlighting another gender gap in the Australian market
Amid heated conversation around Australia’s gender pay gap and women’s progress, Reckitt Benckiser brand, Nurofen, debuted its new campaign, ‘See my pain’ and first-ever Australian Gender Pain Gap Index Report. It reveals a 7 per cent gap existing between women and men nationally when it comes to pain diagnosis and management, and takes its cues from the debut of similar benchmark UK research kicked off by Nurofen last year. Beyond the supporting campaign, Nurofen is backing up its commitment to change by helping train 9,000-plus pharmacists on how to avoid unconscious bias when dealing with female consumers. It’s no commercial ploy to sell another packet of Zavance, says Reckitt marketing director health ANZ, Holly McCarthy, but a multi-year effort to wield brand power to progress action and advocacy against an all too real bias.
Great Southern Bank gains B Corp status, launches extended sponsorship and targets underserved small business market with new digital tool
Great Southern Bank (GSB) has joined the ranks of Certified B Corporations (B Corp), a global network of over 7,800 businesses committed to making a positive impact beyond profits.
McDonald’s A/NZ launches ‘Surprize Fries’ promotion in collaboration with multiple agencies
McDonald’s Australia and New Zealand is set to launch a new promotion, ‘Surprize Fries’, in partnership with a host of agencies including tms, Akcelo, DDB, Creata, Digitas, Track, Mango, and OMD.
Westfield, Disney extend partnership into second year
Westfield has entered a second year of collaboration with The Walt Disney Company, extending their partnership into 2024.
The Hallway and Wholegreen Bakery unveil world’s first GF ‘cardboard cake’
Independent advertising agency, The Hallway, has teamed up with Sydney Gluten free bakery, Wholegreen Bakery to create what they’re calling the world’s first ‘Cardboard Cake’.
Gazman parent company Austin Group expands partnership with SAP Emarsys
Australian menswear parent company, Austin Group, has extended its partnership with SAP Emarsys to enhance customer engagement across its Cable Melbourne and Perri Cutten brands.
Be worried: Australian privacy commissioner on what brands need to do next to comply with personal information, fair data use and breaches as AI threat looms
There’s ever-growing consumer concern around the way personal information is handled off the back of Australia’s high-profile data breaches at Optus, Medibank and Latitude as well as AI use, says former privacy and now information Commissioner, Angelene Falk – and brands should be worried. Prevention is better than cure when it comes to meeting consumer demands and forthcoming privacy legislative change, and Falk is urging businesses to ensure data breach plans are not gathering dust but are operationally ready. Where businesses also need to do better is around the human intersection with systems and information, Falk says. That’s especially the case with more AI on its way, consuming more and more data sets, often without the ethics of human oversight, from all edges of the internet.