Within the fluid and dynamic world of today’s marketing, juggling resources is a constant hassle for lean marketing teams, and keeping up with the industry leaders is a very real headache.
Author: admin
Why Market Leaders Need Marketing Leaders
Market leading brands, whether long established (e.g. Toyota in Australia, every year since 2003) or newly ‘crowned’ leader (e.g. Chinese EV manufacturer BYD globally, in 2023), are always under attack from their competitors and challenger brands.
Taylor Swift, Ticketek, The Iconic, Endeavour Group, TVSN: Brands and marketers can’t afford to hide from credential stuffing surge; here’s why – and what CMOs need to do next
Credential stuffing attacks across Ticketek, The Iconic and Endeavour Group have ratcheted up mainstream awareness of a worryingly common cyber risk – but by blaming the data breaches on third-party websites or the dark web, brands are exposed to very real reputational and regulatory risk while failing their customers. They are also demonstrating a lack of insight, technical investment, governance and risk preparedness. Experts suggest CMOs are going missing in action, shirking responsibility and prioritising seamless digital customer experiences over responsible ones – to everyone’s detriment. Here’s what marketers should be doing, fast.
Medibank hands back $215m to customers as its reports a 103.2% increase in net profit
Medibank, the Australian health insurance provider, has announced it will return a further $215 million to its customers as part of its Covid-19 support package. The funds will be distributed through a $200 million cash back program that’s expected to be deposited into customers’ bank accounts by the end of September 2024.
Qantas Group reports 13% profit dip, announces major investments into customer satisfaction boost
Qantas Group has reported an underlying profit before tax of $1.25 billion for the first half of 2024, marking a 13% decrease from the same period in FY23.
San Remo’s stirs up new campaign With Emotive to combat rising competition
San Remo has unveiled a fresh campaign via independent creative agency Emotive. This marks the first significant work since the 88-year-old, fourth-generation family-owned business appointed Emotive in February 2023.
eBay Australia and Australian Fashion Council award $100,000 to Dempstah in Circular Fashion Fund
eBay Australia, in collaboration with the Australian Fashion Council (AFC), has announced Dempstah as the winner of the 2024 Circular Fashion Fund.
Digital Australia 2024 report: Social media dominates as TikTok engagement and advertising surges, TV and streaming TV viewing declines
A new report from Meltwater and We are Social shows hefty growth in social engagement on TikTok, ongoing loyalty to Facebook and significant advertising dollars in both, against declining broadcast and streaming TV viewing across national consumers.
Foxtel launches connected Hubbl TV and ‘puck’ as a one sign-in entertainment gateway for 18 streaming, BVOD apps; Netflix, Disney+, Amazon Prime, Apple TV+, Stan, Paramount in
It’s not quite the viewer utopia of universal search for any content on any streaming or broadcaster app but Foxtel’s launch last night of a connected TV super hub aggregating 18 competing apps in a single platform with a one-time sign-in for all is getting close. Hubbl will see Hamish & Andy front a major consumer marketing effort designed to tap growing viewer frustration managing dozens of streaming apps and subscriptions and the time it takes to find something to watch. Early results from Sky Glass in the UK and US – Hubbl’s genesis – indicates viewers spend less time choosing content and their viewing time and repertoire of shows and genres increases. “It’s a content-first experience, not an app-first experience,” Hubbl’s global Chief Product Officer, Fraser Stirling told Mi3 in what he argued was a groundbreaking shift in how people will connect with, manage and consume content.
Berries Australia launches first ‘Berry Basket’ campaign with Media Merchants
Media Merchants has launched its first campaign for Berries Australia, following a successful pitch last year. The ‘Berry Basket’ campaign is a collaboration between berry growers across Australia, led by Berries Australia and delivered through Hort Innovation.