Overtaking Tesla last month as the largest electric vehicle car manufacturer in the world, BYD is powering in Australia via distributor EVDirect – selling 15,000 cars with virtually no ad spend, instead focusing on earned and owned media. But with a new marketing leader and CEO in place, more models set to drop in coming months, and a new media agency partner recruited, EVDirect is readying to go all out as the automotive brand majors battle for EV share. It’s aiming to overtake Hyundai within two years – and Toyota by 2030.
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Renee Davidson takes the helm as head of marketing at Brighter Super
Renee Davidson has been appointed as the new head of marketing at Queensland-based superannuation fund, Brighter Super.
Kantar, PwC Australia and Glow team up on social responsibility score as businesses look to measure sustainability ROI
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Meriton suites taps G Squared for digital strategy in bid to boost online bookings
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IMG unveils 2024 Australian Fashion Week lineup
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Metcash hires Claire Williams as first head of brand, strategy and insights
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Myer guidance suggests modest sales growth amid economic challenges
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Total Image Group unveils ‘double denim’ uniform in an attempt to redefine corporate wear
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Metcash to acquire three businesses in strategic expansion plan
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