Making a great opening has always been important but how important has been highlighted by research by Vanessa van Edwards and Brandon Vaughn in a well-structured experiment with Ted talks, writes PowerfulPoints CEO, Lee Featherby. Their research found that people will make up their mind about you in the first 7 seconds and after that, it’s… Continue reading Presentations – Seven Seconds or You’re History
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Fabian Marrone: From boldness and bravery comes change
Marketing has undergone a rapid transformation, fueled by greater investment in digital and technology, a fundamental change in the way customers consume content, and a shift in their decision-making and behaviour from a wants-and-needs basis to an alignment of their values with those of their favoured organisations. These changes have seen more marketers emerge that… Continue reading Fabian Marrone: From boldness and bravery comes change
Simon Sinek’s 5 questions for leaders
Ahead of his March 2020 The Growth Faculty events in Sydney, Melbourne and Auckland, and the release of his highly anticipated new book, The Infinite Game, we’re exploring the fresh leadership insights from Simon Sinek. His five-step framework equips leaders with the skills to tackle disruption, lead with greater impact and adopt an infinite mindset. What is an Infinite Game? It… Continue reading Simon Sinek’s 5 questions for leaders
Roll of honour for AMI’s longstanding members – December 2019
We’re proud to build a strong community of marketers who dedicated to their continuing professional growth and we would like to honour longstanding members of the Institute for their ongoing support and contributions! Below is the list of AMI Members who celebrate their “milestone” membership anniversary in 2019. We are thankful to have a strong, growing… Continue reading Roll of honour for AMI’s longstanding members – December 2019
Ky Wilson wins three Stevie Awards for Women in Business
Ky Wilson General Manager of Membership & Marketing at APPA, the largest and most influential promotional products association in Australasia, has been named the winner of a Silver Female Executive Stevie® Award, a Bronze Female Innovator, and Bronze Woman of the Year at the 16th annual Stevie Awards for Women in Business. The Stevie Awards… Continue reading Ky Wilson wins three Stevie Awards for Women in Business
Don’t let your small budget get in the way of your big ambitions
Often seen as a cost centre, many businesses struggle to understand that marketing can make a business money. That’s right. Marketing, when done correctly, will increase your revenue. Yet it is all too common to hear the phrases- “I don’t have the time, money or *insert excuse* for marketing…” If I had a dollar for every… Continue reading Don’t let your small budget get in the way of your big ambitions
How is SA tourism bucking the trend?
How SA Tourism competes and wins domestically and globally against bigger budgets and brands with Brent Hill Adelaide doesn’t have an Opera House, there’s no Barrier Reef, no Uluru, and the City of Churches tag doesn’t always help, yet tourism is one of South Australia’s economic success stories over the past few years as Adelaide increasingly… Continue reading How is SA tourism bucking the trend?
The Australian Marketing Institute celebrates industry success at the 2019 Marketing Excellence Gala
Fabian Marrone (CMO of the Year), TelstraSuper (Customer Retention winner) and News Corp Australia + The Heart Foundation are among major winners following the Australian Marketing Institute’s (AMI) 2019 Marketing Excellence Gala, which took place last night (16 October) at Pullman on the Park, Melbourne. In its 38th year, the AMI Awards for Marketing Excellence… Continue reading The Australian Marketing Institute celebrates industry success at the 2019 Marketing Excellence Gala
Announcing the full list of AMI Awards for Marketing Excellence National Finalists
Congratulations to this year’s AMI Awards for Marketing Excellence National Finalists! Winners will be announced at the 2019 AMI Marketing Excellence Gala at Pullman Melbourne On The Park on October 16. Join your community of Australian Marketers to celebrate and enjoy a rewarding evening that all marketers deserve. To ensure your spot at the AMI Awards Ceremony,… Continue reading Announcing the full list of AMI Awards for Marketing Excellence National Finalists
How generational stereotypes hold us back at work
The Silent Generation, baby boomers, Generation X, millennials, Gen Z — we’re all in the workforce together. How are our assumptions about each other holding us back from working and communicating better? Social psychologist Leah Georges shows how we’re more similar than different and offers helpful tactics for navigating the multigenerational workplace. This talk was presented… Continue reading How generational stereotypes hold us back at work