I’d looked to AMI for resources when working client side in corporate and gov marketing roles. When I started freelance copywriting 6 years ago, I wanted to ensure my past experience was giving me the credibility to stand out as a content specialist.
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Member Spotlight: Leanne Elich
As a graduate of Harvard Business School and Harvard Medical School, I have a thirst for knowledge, keeping up with the latest, cutting edge techniques. My motivation for joining AMI was just that. Meeting ambitious, like minded people who are inspired to change and impact the world through marketing.
CMO50 2022: Fast facts on the CMO50 alumni as CMO calls for 2022 nominations
Nominations for the 2022 CMO50 are now open to the top Australia-based marketer within an organisation with responsibility for the vision and strategy of their company’s marketing function.
Membership Spotlight: Michelle Fifi
“My career trajectory is fuelled by my inclination for surrounding myself with senior business and marketing mentors (shout out to my trailblazing GM Chrissie Maus!) so I’m thankful for the platform AMI provides to connect with like-minded people. ” – Michelle Fifi
Blackmores Group Launches New Marketing Capability Development Program & Receives Endorsement from Australian Marketing Institute
AMI Chair, Andrew Thornton, said: “we are proud to partner with Blackmores and provide the AMI’s support for the Vitality Brand Masters program. Ongoing professional development is critical in underpinning career progression for today’s marketer and the Vitality Brand Masters program enables marketers to build the contemporary skills and competencies required for today and into the future.”
The Australian Marketing Institute Appoints Bronwyn Powell as New CEO
The Australian Marketing Institute, the leading body for marketing professionals in Australia, has appointed Bronwyn Powell as its new Chief Executive Officer. Ms. Powell brings to the role a wealth of marketing and leadership experience. Most recently, Ms. Powell was Marketing Director for Mars Food Australia
Member Spotlight: Samantha Gould
“I love being a member of Australian Marketing Institute (AMI), being part of a wider community of like-minded people that deal with similar situations in day-to-day work life. It’s a great chance to connect and network with new people. “
Member Spotlight: Kathy Swaffer
“I enjoy the confidence the AMI professional development provides and the access to convenient webinars and networking opportunities, I otherwise wouldn’t know about. I’ve found the content on AMI website of great help when looking for different ways to explain or support the approach of marketing ‘science’
Programmatic 'tech tax', inflated prices and transparency fears curb enthusiasm for pDOOH as supply chain races to scale
Programmatic out of home makes up less than 5 per cent of the Australian digital OOH market, but is tipped as the next major growth area by agencies. Supply side players are making a landgrab for scale and the demand-side platforms globally are moving rapidly to integrate 'pDOOH' into their stacks. But there are concerns that the "tech tax" and opacity that continue to plague broader programmatic may be repeated. Agencies are questioning "50 per cent-plus" price premiums attached for programmatic flexibility, and whether larger advertisers are better off steering clear. More mature markets suggest otherwise.
ANZMAC Australasian Marketing Journal (AMJ) Industry Relevance Award
The Australian Marketing Institute (AMI) is excited to announce our new 2022 partnership with the Australian & New Zealand Marketing Academics (ANZMAC). Having evolved from the growing interaction between Australian and New Zealand marketing educators over preceding years, ANZMAC was founded to create a network for educators, researchers and practitioners interested in innovative marketing theory… Continue reading ANZMAC Australasian Marketing Journal (AMJ) Industry Relevance Award