Marketing professionals are experts at telling their client’s story and that’s the approach they should take when applying for a skills assessment for migration. At VETASSESS, we conduct skills assessments for three marketing occupations for people planning to migrate to Australia. When we receive an application for an assessment, we want a full picture of the person’s career so that we can fully understand their skills and experience. Marketing professionals are in… Continue reading 7 tips for a skills assessment for marketing professionals
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Advancing My Marketing Professionalism With DMI Pro: Bruce Murphy
”Shortly after gaining my Certified Practicing Marketer (CPM) accreditation this year, I came across the Certified Digital Marketing Professional (CDMP) course on the AMI website. The program stood out from the others that I’ve seen as it’s the only professional certification to be endorsed by AMI and is based on a certification framework from the Digital Marketing… Continue reading Advancing My Marketing Professionalism With DMI Pro: Bruce Murphy
Andrew Thornton returns as Australian Marketing Institute Board Chair
The Australian Marketing Institute (AMI) Board of Directors has elected Andrew Thornton as the new Chair of the Board. Andrew succeeds Lynda Cavalera, who stepped down after three years as Chair. Newly appointed Chair Andrew Thornton said he was honoured to take on the responsibility. ”I am pleased to have been appointed Chair of the… Continue reading Andrew Thornton returns as Australian Marketing Institute Board Chair
ANZ’s Marketing Masters and Brand Academy program endorsed by Australian Marketing Institute (AMI)
ANZ has become the first financial organisation to have its programs endorsed by the Australian Marketing Institute (AMI). The partnership means that participants, all ANZ employees, in the Marketing Masters and Brand Academy program will have access to professional training for marketers from AMI. In addition, eligible individuals will have the opportunity to start their… Continue reading ANZ’s Marketing Masters and Brand Academy program endorsed by Australian Marketing Institute (AMI)
New Directors appointed to the Australian Marketing Institute Board
The Australian Marketing Institute (AMI) is pleased to announce the appointment of five elected members to its Board of Directors effective from the conclusion of the Annual General Meeting on 14 October 2021. Congratulations to Maria De Conno, Louise Cummins, Bronwyn Powell, Chris Taylor, and Andrew Thornton who joined Paul Nicolaou and John Kim as… Continue reading New Directors appointed to the Australian Marketing Institute Board
Member Spotlight: Natalie Landrito
I’ve always been passionate about writing and creating content that inspires and empowers people to understand what affects our society, industries, and the overall well-being of communities. My marketing and communications journey has included interning as a public relations assistant at Bayside City Council, working on media plan campaigns for media agency clients at Channel… Continue reading Member Spotlight: Natalie Landrito
How Kitting Gift Packs can surprise and delight your audiences during lockdown
Building and maintaining relationships is more important than ever during lockdown and at Arid Zone we have been working with a number of local and global businesses to design, produce and deliver highly personalised brand packs. During this time we have discovered many ways custom brand packs can be effectively utilised for a range of… Continue reading How Kitting Gift Packs can surprise and delight your audiences during lockdown
The new face of learning: micro-credentials and digital badges
We all accept that pursuing a career these days means a commitment to lifelong learning. Often that’s about acquiring skills in short “bites” – perhaps in a half-day course because you want to learn a new technology to enhance your marketing practice. If you move into a new industry, you might do a course to… Continue reading The new face of learning: micro-credentials and digital badges
Fellow marketers, have you ever Googled “what is marketing”?
It’s a fascinating exercise, especially for those of us who have been in the industry for a while. There are Wikipedia articles and HubSpot blogs that make it clear that this is a profession that is difficult to nail down, that moves fast, and yet maintains fundamentals as it morphs. I suppose that’s very much how I feel about… Continue reading Fellow marketers, have you ever Googled “what is marketing”?
Member Spotlight: Jordan Pedley
My marketing journey started in a family manufacturing business, editing brochures and managing social media whilst studying Marketing and Management at Curtin University. As I grew my knowledge at University, I took on more responsibility in the marketing department. I was promoted through 4 marketing roles in 5 years. Then, I was promoted as a… Continue reading Member Spotlight: Jordan Pedley