Brand Finance Australia has unveiled its 'Australia 100 2024' report, ranking the nation's 100 most valuable and strongest brands. The total value of Australia's top 100 brands has seen a modest increase of 2.5% to reach $199 billion. The report reveals a mixed bag of fortunes, with 60 brands witnessing an increase in value, 36 posting declines, and four new entrants to the rankings.
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World Economic Forum's future of jobs: Media, entertainment, sport set for high churn as 4m new ecom, digital marketing specialist jobs forecast
The World Economic Forum's bi-annual Future of Jobs Report has highlighted the fastest-growing and fastest-declining roles in the job market, mostly driven by AI. Indeed, AI and Machine Learning Specialists lead the list of fast-growing jobs along with heavy machinery operators and e-comm and digital marketing specialists.
Rising interest rates and early holiday spending lead to sharp drop in CommBank Household Spending Insights Index
The CommBank Household Spending Insights (HSI) Index experienced a sharp 3.9 per cent decline to 137 in December 2023, as rising interest rates and consumers' early holiday spending habits took a toll on consumer spending conditions.
Tourism Tasmania salutes Australia's first Queen of Denmark with quirky campaign
Tourism Tasmania has made the most of the crowning of Australia's first Queen of Denmark, Mary, with a cheeky media and social set of creatives celebrating the born-and-bred Tasmanian's rise to monarchical stardom.
Pearman Media's Steve Allen turns sober on agency ad spend: 2023 full year 'worst in a decade', '24 to lift 3.65%
Pearman Media's Director of Strategy & Research, Steve Allen, has provided a sobering outlook for the media market, hacking advertising spend growth from media agencies for the full 2023 calander year to under 1% and predicting tough conditions into the June quarter.
Fernwood Fitness hires out-of-category marketer to take up national marketing leadership reins
Former Sigma Healthcare marketer takes over the national marketing reins at Fernwood Fitness and the franchise-based fitness chain looks to drive growth through new customer acquisition in 2024.
Digital ad spend wastage hits record $6bn, finds Next&Co report
Australia’s digital advertising sector wasted a record $6 billion in ad spend in 2023, according to Next&Co’s annual Digital Media Wastage report.
DSpark and Visa forge data alliance to unite mobility and spend insights
DSpark, a subsidiary of NCS, has entered into a strategic partnership with Visa, aiming to revolutionise the way organisations view and utilise data.
Telstra slapped with $3m penalty and $21m refund bill after charging for inactive services
Telstra has been hit with a hefty $3 million penalty and has refunded over $17.7 million to customers for charging them for inactive internet services over an 11-year period. An additional $3.4 million is expected to be refunded to customers by the end of the year.
Marketing’s capability crunch: ANZ, Deloitte, Destination NSW marketing chiefs back Australian Marketing Institute bid to mirror Chartered Accountants, CPAs for industry-wide professional certification, credibility, status
Amid exploding remits and static resource, marketing is being squeezed – and compared to what's coming down the track, we've only seen the tip of the iceberg. The reaction by many marketers has been to seek safety in specialism. But that risks narrowing career choices at best and functional obsolescence at worst. Which is why the Australian Marketing Institute (AMI) has created a 25-strong capability program that future-proofs marketers and gives marketing the same accredited status and standards as accounting and engineering, via its overhauled Certified Practising Marketer (CPM) program. Marketing bosses from ANZ, Deloitte and Destination NSW are among those backing the push for an overarching professional development and standards benchmark for industry – agencies, media and customer tech included. AMI CEO Bronwyn Powell, a former local and global CMO with the likes of Mars and KFC, urges Australia's marketers – from top, through middle-rankers to those beginning their careers – to get on board and upskill their way to growth, status and credibility. Agency leads too – and Powell's also targeting CEOs and CFOs.