When the Brand IQ team first started playing around in AI, it was the entertainment and novelty factor that kept us pushing for more. But as we experimented and learned, we became excited about the potential and possibilities we were seeing. We began creating images for clients in construction, design, travel, food, retirement and professional… Continue reading Create impossible, unique imagery fast with AI.
Author: admin
Harvey Norman exits Rugby Australia sponsorship, leaving second major partner gap
Rugby Australia is facing a significant commercial challenge as Harvey Norman, the naming rights sponsor of the Super Rugby competition since 2021, has decided to withdraw its sponsorship.
Mutinex joins forces with Byron Sharp's Ehrenberg-Bass Institute in pursuit of evidence-based marketing
In a move towards bolstering evidence-based marketing, Mutinex has announced its sponsorship of the Ehrenberg-Bass Institute for Marketing Science, a centre focused on marketing research.
Celebrating and building a culture of learning at ANZ
Written by Stephanie Conti, ANZ Manager, Customer Centricity & Capability. Having worked in HR and making the move to marketing some years ago, it’s been a fascinating time seeing the change both industries face. The culmination of my experience has instilled an important philosophy in me: building a culture of learning in your organisation is… Continue reading Celebrating and building a culture of learning at ANZ
2023 Board Diversity Index | Governance Institute of Australia
Media Release – Governance Institute of Australia | News & media (governanceinstitute.com.au) Australia still lagging behind on ethnic and cultural diversity but signs point towards growing First Nations representation. The latest snapshot of Australia’s boardroom diversity has found a small but positive improvement in the representation of First Nations’ people in the nation’s top companies… Continue reading 2023 Board Diversity Index | Governance Institute of Australia
2023 Ethics Index
Media Release – Governance Institute of Australia | Ethics Index (governanceinstitute.com.au) Politicians at all levels of government have seen a significant increase in the public’s perceptionof their ethical behaviour according to the results of the 2023 Governance Institute of AustraliaEthics Index. Based on an independent survey conducted by research company Ipsos, the Governance Institute ofAustralia’s annual… Continue reading 2023 Ethics Index
ARN locks in top-rating Kyle and Jackie O breakfast show for the long haul
Australian Radio Network (ARN) has secured its top-rated breakfast shows in Sydney and Melbourne with extended contracts, ensuring their presence on the airwaves for years to come.
Net gains: How Tennis Australia serves up a unifying masterbrand approach for 25 million consumers – and put Canva in the hands of grassroots hubs
Providing grassroots brand design capabilities via Canva is one of the ways Tennis Australia is aiming to bring its new masterbrand identity repositioning to consistent life at the pointy end of tennis participation across the country. Yet even as the governing body works to ensure its unified visual branding can flourish, it's made way for a fresh cast of characters designed to bring its Hot Shots Tennis offering's distinctively youthful approach to life.
Master Blaster: Arnott’s CMO Jenni Dill, Publicis CEO Mike Rebelo on powering 10% sales growth across entire portfolio via market mix modelling, media benchmarking, creative testing, going large on TV – and winning Ad Council’s Grand Effie
Arnott's last month landed the Advertising Council's Grand Effie after launching a master brand campaign that CMO Jenni Dill says delivered "10 per cent sales growth in dollar terms and three quarters of a share point growth" across the portfolio. "Phenomenal" results, says Publicis Groupe CEO Michael Rebelo, given the effort it takes to move FMCG "super brands" like Tim Tams even a quarter of a percentage point. And just the kind of hard business results Arnott's private equity owners KKR need to see from marketing. Dill says KKR is happy to keep investing in growth provided she's not coming to them with soft metrics. So before approaching the hard, rational board with plans for a big, rare, emotive "master brand" TV-led push, she doubled down on pre-testing, market mix modelling and media benchmarking to show exactly where the growth opportunities lay. It delivered in spades and now Dill and Rebelo have their eyes on another Effie to make up for the one they're convinced they could have had last year. Here's how they landed the most coveted annual award for the serious end of town – and their take on how current market sentiment will play out across the piste into 2024.
Outgoing creative chief at Accenture Song and The Monkeys Scott Nowell on culturally infiltrating Accenture, failed beer fridge bans, pulling a reverse takeover of Saatchis and why Accenture Song is ‘outperforming’ the consulting growth curve
Many predicted The Monkeys would be "roadkill" when Accenture in 2017 paid $63m for Australia's hottest ad agency, its creative culture steamrollered by the immaculately polished heads of the consulting world. Instead, says creative chief Scott Nowell, who last week departed the agency he co-founded, The Monkeys began a cultural infiltration mission. Six years on, the broader Accenture Song creative-customer model has turned heads in the broader Accenture business – because it's largely outperforming. But there were some awkward early moments. "A request that we lock our beer fridges until 5 p.m. went down very badly," says Nowell. He admits moving to a hierarchical consulting giant can take some getting used to: "You've just got to ask a lot of people if you can do something or not." But after some mutual "bum sniffing" the "more closed" corporate and "more open" advertising packs began to run together – and start building products and solutions that go well beyond advertising. Whether Nowell climbs back into the saddle, time will tell. For now he's smelling the roses after 17 years building a business that won everything going, rejected an offer to reverse takeover Saatchi & Saatchi locally, came close to forming a "pan-Pacific micro network" with Goodby, Silverstein & Partners and tried – and failed – to revive ice cream brand, Homer Hudson, which it co-owned. His advice to anyone starting their own agency today? "Start smarter … get an accountant … try and balance your life."