Australia’s official television measurement body, OzTAM, has confirmed Foxtel will no longer be included in its datasets, including Virtual Australia (VOZ) for Total TV and Video Player Measurement (VPM), from 31 December 2024.
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Foxtel Group restructures leadership as Hubbl boss follows Binge MD Amanda Laing out the door
Foxtel Group has confirmed Hubbl managing director Les Wigan is no longer at the streaming aggregation platform he led the launch of just six months ago. His departure has triggered a reshuffle of ranks at Foxtel Group and a recalibration of last year’s restructure into two revenue-generating areas: Aggregation and streaming and advertising.
Accor joins Nedd Brockmann’s ‘Uncomfortable Challenge’ as official Accommodation Partner
Australian hotel operator Accor is teaming up with Nedd Brockmann for his ‘Nedd’s Uncomfortable Challenge’ at at Sydney Olympic Park Athletic Centre next month, where the athlete and philanthropist will attempt to break the world record for the fastest 1,000-mile run by covering 160 kilometres per day for 10 consecutive days. Brockman aims to raise AUD $10M for people experiencing homelessness.
Tech marketer Lachlan James joins edtech player Game-U as inaugural CMO
Helping build better digital and coding skills is the top priority for Lachlan James as the first Chief Marketing Officer at edtech firm Game-U.
Vanguard Australia cops record $12.9m penalty for ‘greenwashing’ misconduct
Vanguard Investments Australia has been ordered by the Federal Court to pay a $12.9 million penalty for making misleading claims about environmental, social and governance (ESG) exclusions. The penalty is the highest yet for ‘greenwashing’ conduct.
NIB lands major digital ad emission reductions via supply chain cull, metrics switch, Uni of Tasmania triples conversions as marketers face new reporting rules
NIB and University of Tasmania are two Australian organisations that have begun squaring up to the sustainability reckoning coming to marketers, agency and media publishers as legislated climate reporting ratchets up a notch and Scope 3 emissions become front and centre. With media and marketing emissions estimated at a whopping 59 per cent of total group emissions at NIB, marketing this year adopted GroupM’s Project Alpha reporting tool to start accurately measuring and optimising campaigns with immediate double-digit reductions effect. At Uni of Tas meanwhile, 30 per cent-plus reductions just by tackling the low-hanging fruit of digital advertising optimisation – largely programmatic display and made for advertising sites. Meanwhile switching out clicks to conversion metrics not only won over the c-suite, it’s cementing the education provider’s global number one position for climate action with prospective students, and led to a 264 per cent increase in conversions in early campaign trials.
KPMG taps customer lead Sudeep Gohil to head marketing, prepares AI, brand campaigns to sidestep PwC fallout, differentiate from consulting rivals
KPMG is muscling up in its own brand and marketing masterplan in a bid to distance itself from PwC’s tax leak scandal, “create a bit of space between us and our competitors” and remind the market that the big four consulting groups “are not all the same”, according to Sudeep Gohil. Taking on the broadening remit for the firm as “partner in charge of brand and marketing”, Gohil remains a partner in KPMG’s Customer unit and was a former creative agency strategy director with US-based Wieden & Kennedy and ex-CEO at Droga5 ANZ before it died and was resurrected by Accenture Song in recent weeks after its rebrand of The Monkeys.
Premier Investments reports mixed financial results amidst potential apparel merger discussions with Myer
Premier Investment financial results are in, showing a 2.9% drop in total retail sales to $1.595 billion. But the ASX-listed retailer, which is in the midst of merger discussions with Myer, has couched FY24 as the second-highest sales results in its history, up 25.5% on pre-Covid FY19 levels.
TikTok’s #MadeWithLove campaign seeks to inspire culinary journey through generations
TikTok is hoping to initiate a new social movement with its new campaign #MadeWithLove celebrating the power of food, family, and tradition.
Convatec leverages digital content to boost brand presence in competitive Australian market
Medical device provider Convatec, specialising in continence, ostomy and advanced wound care, has launched new digital content streams in a bid to strengthen its brand in the competitive Australian market.