Optus has struck a partnership with Escabags, an Australian charity, to provide free Escape Bags at selected Optus retail stores. This initiative is part of Domestic and Family Violence (DFV) Prevention Month and aims to offer practical support to individuals fleeing domestic abuse.
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Tourism Whitsundays surfaces ‘Naturally Iconic’ brand platform
Tourism Whitsundays has introduced a new brand platform titled ‘Naturally Iconic’, developed in collaboration with creative agency Simple, based in Adelaide. The initiative is supported by a national media campaign orchestrated by dentsu Queensland.
‘We’re in stormy, heavy seas’: Lion growth chief turned co-MD on culling products, exec overhauls, nailing wins – and the ‘dumbest thing’ marketers can do after investing in brand
A decade of underinvestment in brand and the relentless pursuit of the bottom line through discounting, commoditisation and legacy over strategy is eventually going to come back to bite you. That’s no more apparent than in a declining consumption category like alcohol, where changing consumer behaviours, preferences and tastes are so evidently challenging core, long-standing business models. Having squared up to the need to unlock growth through a dedicated 500-day challenge that cracked open some much-needed beer category wins, Lion former CMO and growth chief, Anubha Sahasrabuddhe, has now taken the reins as co-MD to prove her efforts were no one-hit wonder. Instead, they’re going back into the business as the foundations for a sustainable approach to top-line revenue improvement. A leadership team overhaul, expanded CMO remit, commitment to pursuing ready-to-drink and spirit lines, two-speed supply chains, sales and marketing ownership of brand salience and strategic decision-making – not just dabbling – are some of the ways she’s endeavouring to ride against the tide.
Purple llama ushers in new Monday.com ‘The first work platform you’ll love to use’ campaign in Australia
Monday.com has unveiled a new brand campaign in Australia, titled ‘The first work platform you’ll love to use’. The campaign introduces a purple llama as its central figure, aiming to forge an emotional connection with users by demonstrating the platform’s capabilities in project management and goal setting.
Snapchat, Miu Miu expand partnerships with new Bitmoji fashion collection
Snapchat has released a new chapter of its luxury Bitmoji looks in collaboration with Italian fashion house Miu Miu. The latest release features iconic handbags, styles, and accessories from Miu Miu, including items from the L’Été collection such as the Wander or Arcadie bags, slingback pumps, clog sandals, and Regard glasses.
Coca-Cola extends global partnership with WPP’s Open X
Coca-Cola has confirmed it will continue to work with WPP’s Open X as a global marketing partner after moving its North American media account to Publicis Groupe late last year.
Coca-Cola extends global partnership with WPP’s OpenX
Coca-Cola has confirmed it will continue to work with WPP’s Open X as a global marketing partner after moving its North American media account to Publicis Groupe late last year.
Keystart appoints Liam Loan-Lack as first chief customer officer
Former marketing chief for My Muscle Chef, CMC Markets and one-time agency executive, Liam Loan-Lack, has emerged as the new chief customer officer at purpose-driven home loan provider, Keystart.
ACMA slaps Circles.Life with $413,160 fine for identity verification failures
Circles Australia, operating under the name Circles.Life, has been fined $413,160 by the Australian Communications and Media Authority (ACMA) for failing to adhere to customer identity verification rules. The breaches occurred 26 times over January and February 2024, involving the transfer of mobile phone numbers without adequate identity verification.
OAIC reports record high data breach notifications in 2024
A new report from the Office of the Australian Information Commissioner (OAIC) reveals the government agency received over 1,100 data breach notifications from businesses and government agencies in 2024, marking the highest annual total since the introduction of mandatory data breach notification requirements in 2018.