Melbourne-based healthy burger brand, Grill’d, has announced a new partnership with the Melbourne Football Club, marking its first venture into AFL sponsorship and a takeover of a former McDonald’s brand play.
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Ralph Lauren’s K-pop partnership, Nike’s winning player lead Australian Open 2025 brand wins
Ralph Lauren’s multi-channel campaign strategy and K-pop alliance has been dubbed one of the big brand winners of this year’s Australian Open, achieving more than 96% share of voice and 1.9 million engagements.
Masterfoods stirs up marketing strategy with WPP’s ‘The Kitchen’ agency appointment
MasterFoods, one of Australia’s most recognised and beloved food brands, has overhauled its agency approach, appointing WPP’s integrated and bespoke agency model, ‘The Kitchen’, to manage its brand portfolio.
NSW Government moves to ban gambling ads on public transport
The NSW Government has outlined plans to implement a sweeping ban on gambling advertising across all NSW Transport-owned and controlled assets, including trains, metro, buses, light rail, train stations, and ferry terminals.
Westpac marketing chief departs amid power shifts for control of brand, strategy; overhauled creative pitch throws DDB curveball
Westpac’s chief marketer Annabel Fribence has departed the bank amid a strategic and reporting overhaul under new CEO Anthony Miller. Former marketing and brand boss Elaine Herlihy steps back into the breach almost a decade after leaving for PayPal – and the creative account pitch that saw long-term partner DDB jettisoned has been re-scoped with input from a significant number of Westpac execs. Reporting lines for both brand and procurement are now understood to sit with customer and corporate affairs chief, Carolyn McCann. It may be that DDB holds the account for a year longer than anticipated.
Rivers brand to shutdown as Mosaic Brands fails to secure sale
As many as 136 Rivers stores are set to close across Australia by mid-April 2025, as the retailer’s receivers and voluntary administrators confirm a sale of the business has not been secured.
Artline reinforces reliability in ‘Up Tor The Challenge’ campaign from Reborn
ACCO Brands Australia’s Artline has launched a new campaign to bolster its reputation for crafting tools that deliver resilience, precision, and reliability.
Myer and Apparel Brands merger gets overwhelming shareholder support
Myer shareholders have voted overwhelmingly in favour of a merger with Premier Investments’ Apparel Brands portfolio including Just Jeans, Jay Jays, Portmans, Dotti and Jacqui E.
Woolworths and Coles now Australia’s most distrusted brands: Roy Morgan
The latest Roy Morgan Risk Monitor data has seen Woolworths and Coles take a huge hit to their reputations, recording the highest levels of distrust since Roy Morgan began tracking brand trust in late 2017.
Market share up 19%, profit 18%: Hard data from System1, Kantar, Analytic Partners, Arnott’s, Specsavers on running same core brand campaign for years v switching too soon
According to System1, consistency in creative translates to +10 per cent sales value gain, +18 per cent profit gain and +19 per cent market share gain. Its analysis finds brands save millions in annual media spend and attain double-digit growth by not changing their core messaging. Arnott’s CMO says adopting and holding firm to a masterbrand platform saw advertising ROI go from $2.95 in the first 12 months to $3.36 in the second year. Meanwhile, the 20-year-old ‘Should’ve gone to Specsavers’ distinctive asset and creative concept just keep on delivering. Analytic Partners reckons only 14 ads in Australia have actually ever actually worn out – and 51,000 never even got the chance to wear in. Yet marketers and agencies remain addicted to constantly switching.