A recent report, the Australian Unified Commerce Benchmark, reveals that only 42% of Australian retailers currently adopt unified commerce, despite its potential to boost revenue by $19m per billion annually. The study, a collaboration between Manhattan Associates, Google Cloud, Zebra Technologies, and conducted by Incisiv, evaluated 29 leading retailers across 290+ attributes. Top performers included Bunnings, Cotton On, Harvey Norman, and JB Hi-Fi.
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Adobe forecasts record $14bn online sales for Amazon Prime Day
Adobe has released its online shopping forecast for Amazon Prime Day, predicting a record $14 billion in online sales for US retailers. The forecast is based on data from Adobe Analytics, which analyses online commerce transactions, covering over one trillion visits to US retail sites, 100 million SKUs, and 18 product categories.
Cartology partners with Commbank iQ to enhance non-FMCG campaign targeting
Cartology, Australia’s leader in retail media, has announced a strategic partnership with CommBank iQ to bolster its non-FMCG campaign targeting and measurement solution across retail out of home.
Kraken Black Spiced Rum and Australia’s skateboarding community illuminate the night in ‘Skatedark’ campaign
The Kraken Black Spiced Rum has launched a new campaign, ‘SkateDark’, in partnership with Australia’s skateboarding community.
Bega Group toasts to 125 years with a town-wide celebration
Bega Group, the Australian food company known for its iconic brands, recently celebrated its 125th birthday in a unique way. The town of Bega was transformed into ‘Toastie Town’ for the day, encouraging residents and visitors to enjoy a Bega cheese and VEGEMITE spread toastie together. The town’s name was changed to Toastie Town for the day, with signage in and out of the town reflecting this. Toasties were added to the menus at cafes, bakeries, and other venues around the town. A new ‘Toastie Hub’ even popped up at the Toastie Town Bega Heritage Centre, formerly known as the Bega Heritage Centre.
Adventure World appoints Elizabeth Glover as new head of marketing
Adventure World, a company known for crafting sustainable travel experiences, has announced the appointment of Elizabeth ‘Liz’ Glover as its new Head of Marketing. Glover brings with her a wealth of experience from the travel industry, having led successful marketing campaigns over the past two decades.
True Alliance shuts down Gap, Banana Republic online stores two years after Australian debut
Just two years after bringing both Gap and Banana Republic into the Australian market, clothing and apparel distributor, True Alliance, has shutdown both online stores and exited its partnership with Gap Inc.
Google highlights untapped potential for brands in Australia’s diverse sports landscape
New research from Google Australia has unveiled a significant opportunity for brands to connect with Australian consumers through their deep-seated love for a diverse range of sports beyond the traditional favourites like footy and cricket.
Australia plays catch-up on ad emissions – but IAB chief claims late mover advantage ahead of local Ad Net Zero launch
World Economic Forum-backed GARM and Ad Net Zero last month launched a Global Media Sustainability Framework that’s poised to align global ad industry players in measuring carbon emissions. Per Scope3 founder Brian O’Kelley, it’s “the most important piece of progress” towards decarbonising advertising to date – but adds to the to do list for IAB Australia, which along with AANA and the MFA, is gearing up for an October launch for a local Ad Net Zero initiative. CEO Gai Le Roy is talking up late mover advantage, following the UK, US, Europe and New Zealand, but urgency is amping as AI threatens to wreak havoc on carbon-curbing efforts.
Frank Body CMO, other co-founders step back from executive team, focus on advising roles as brand hits its tween years
Frank Body CMO Jess Hatzis has stepped down from the marketing job 11 years after helping found the skin products business with four mates in Melbourne. More than 30 million product sales and 179 countries on from first launching with a coffee scrub, she’s one of three co-founders pulling back from day-to-day and moving into advisory and board-only roles. It’s a decision that comes three years after Frank Body sold a stake to Chinese equity firm, EverYi Capital which reportedly pegged its market value at $100m. It also comes amidst one of the bleakest times for retail – but Hatzis insists a purpose-led brand can navigate the storm even without its co-founders running the ship.