The National Basketball League (NBL) has appointed SPEAK Communications and The Gifted Group as its official Public Relations and Talent agency partners for the 2024/25 season in Australia. The agencies have been charged with helping to elevate the NBL’s visibility, popularity, and engagement with a growing audience both domestically and internationally.
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Revlon paints the town – and Luna Park – red for International Lipstick Day
Revlon, Australia’s iconic lipstick brand, has celebrated International Lipstick Day with an array of marketing activities stretching from social media and influencer activations to animation technology that freshened up the face of Luna Park Sydney with red lippie.
P&G reports steady growth amid economic challenges, forecasts positive outlook for FY2025
The Procter & Gamble Company (NYSE:PG) has reported flat fourth quarter sales but managed to chalk up a 2% increase to fiscal year 2024 results to US$84 billion.
Canva acquires Aussie startup Leonardo.Ai, boosts visual AI capabilities
Aussie design platform Canva will acquire Leonardo.AI, a prominent generative AI content and research company and another one of Australia’s fastest-growing startups.
Influencer posts sway more young Aussies than TV ads, reveals new report
Over half of Australians aged 18 to 29 are more likely to try a new product based on an influencer’s post, according to a new report by IZEA in collaboration with influencer and content specialist agency Hoozu.
McDonald’s, Coke, UberEats, YouTube pile into gaming as PwC suggests in-game ad revenue has overtaken news media – and will double in four years
Australian brands will spend more than a billion dollars on advertising inside gaming environments this year, according to latest PwC figures, overtaking the combined advertising of digital and print media for the first time. By 2028, the firm suggests Australia’s in-game ad market will eat $2bn in local ad dollars. Engagement is massive – and younger audiences are spending more time gaming than on social media. Which provides an indication of how big the market will become.
TerryWhite Chemmart leverages Zitcha’s platform for new retail media network
TerryWhite Chemmart, one of Australia’s largest community pharmacy brands, has launched a dedicated retail media network, ‘TWC Connect’, powered by Zitcha’s unified retail media platform.
ADF careers unveils ‘Unlike any Other Job’ brand platform
The Australian Defence Force (ADF) Careers has launched a new integrated brand platform titled ‘Unlike Any Other Job’. This initiative aims to highlight the positive impact ADF personnel make in Australia and overseas, as well as the personal and professional benefits of a career in the ADF. The campaign was produced by COLLIDER and directed by Rupert Sanders, showcasing a range of candid moments from the world of ADF personnel. It highlights the broad capabilities and state-of-the-art equipment and technology used by the ADF daily.
Zepic launches hyper-personalised customer engagement platform following $2.1m pre-seed round
ZEPIC customer experience software company, has launched a platform designed to enable hyper-personalised customer engagement.
Paypal and Guzman y Gomez gain word-of-mouth momentum in Australian market
PayPal and Guzman y Gomez have reportedly seen the largest increase in Word of Mouth (WOM) Exposure in Australia for the month of June, according to data from YouGov Brand Index.