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You can be on the wrong side of the emerging AI skills shortage as a marketer, or “you can actually get paid a shitload of money and be poached left, right and centre, because you understand how those two things correlate”, says ACAM co-founder, Douglas Nicol. As the pro-purpose hub looks to embed itself in the practicalities of how marketing teams build capability survive and thrive in an AI world, it’s come up with guiding principles and job descriptions of new and evolving roles to try combat the fear and anxiety surrounding skills development and new-look functional models. Cue trust-first brand and customer management, answer engine optimisation in parallel to SEO, AI productivity coaches and the pressing need for what Foxtel head of marketing operations and report contributor, Aaron Michie, calls an orchestrator who can stitch AI into legacy systems, processes and platforms.

DoorDash is rapidly gaining share, moving from number three to number two in a knife-fight-in-a-phone box delivery market promising to scoot “basically anything that’s not nailed down” to the doorstep within minutes. In a cut-throat market, creative cut-through and distinctiveness are key, says brand ANZ leader, Madison Westall. While rivals are mixing global and local, she’s committing to Aussie humour, insights and attitudes – Bob Katter and all. The firm’s betting on animatronic puppet bags and a brand-plus-performance play to bring home consideration and preference by the basketful. Westall aims to leave the brand cakes in the over long enough to see the rise in business outcomes. But DoorDash is running equally hard, if not harder, on performance, striking deals with retailers across the piste to rapidly move the needle.